ITV Regional Advertising

   Regional TV Advertising on CH4 London

The Channel 4 London TV region covers the entirety of the London area stretching from Henham in the north down to Crawley in the south, whilst also spanning the areas between Henley-on-Thames to the west and Burnham-on-Crouch to the east.

Channel 4 London caters to a diverse audience, with a slight female bias evident in its TV viewing figures, especially during daytime, early peak and post peak day parts.



Viewing is shared equally between the ABC1 and C2DE socio-economic groups. The TV region’s television programming, such as 8 out of 10 Cats and Come Dine With Me, is the same as that seen on the main Channel 4 network, with no differences in the schedule seen across all regions.



Brands such as L’Oreal, Trivago, Boots, Global Radio and Moo Print are all regular TV advertisers on the channel.

 

 

Ch4 London, as one of Channel 4’s largest regional television channels, averages television viewing figures ranging from 1,000 during the post peak daypart, to a maximum of approximately 475,000 during early peak and late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £4,000 per 30 second broadcast. 

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

THE HOOBS,

EVERYBODY LOVES RAYMOND,

FRASIER,

SUPERNANNY US

SUPERSIZE VS SUPERSKINNY

A PLACE BY THE SEA

THE BIG BANG THEORY

COUNTDOWN

DEAL OR NO DEAL

COME DINE WITH ME,

HOLLYOAKS,

THE SIMPSONS,

CHANNEL 4 NEWS

8 OUT OF 10 CATS,

MILLION POUND DROP,

SECRET MILLIONAIRE,

SHAMELESS

FRESH MEAT,

RUDE TUBE,

COUNTDOWN,

SPOTLIGHT

Average number of viewers watching

Breakfast time viewing ranges from a low of around 2,000 to a high of approximately 80,0000.

Daytime viewing varies between a low of approximately 10,000 and a high of around 450,000.

Early Peak has viewers of around 40,000 during early evening and up to roughly 475,000 for late evening.

Late Peak viewing ranges from a low of around 30,000 to a high of approximately 475,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 190,000.

Typical

Audience Profile

Men & women

All adults

C2DE bias

Slight female bias

All adults

C2DE bias

Female bias

16-34 bias

ABC1 & C2DE

Female bias

16-34 bias

Slight ABC1 bias

Men & women

All adults

ABC1 & C2DE

Approximate Cost Per Spot (CPS)

The cost per spot during the C4 London breakfast slot ranges from a minimum of £10 and a maximum of roughly £400

The cost per spot during the C4 London daytime slot ranges from a minimum of £30 and a maximum of around £2,500.

The cost per spot during the C4 London early peak slot ranges from a minimum of £200 and a maximum of approximately £4,000

The cost per spot during the C4 London late peak slot ranges from a minimum of £150 and a maximum of roughly £4,000

The cost per spot during the C4 London post peak slot ranges from a minimum of £10 and a maximum of approximately £1,000.

Regular

Advertisers

H&M,

L’OREAL,

MOO PRINT,

AXA,

CEVA ANIMAL HEALTH

STANNAH STAIRLIFTS,

SPECSAVERS,

WATER AID,

IRWIN MITCHELL,

DYSON

LOVESTRUCK,

GLOBAL RADIO,

WILTSHIRE FARM FOODS,

TRIVAGO,

SAINSBURY’S

EAST COAST MAIN LINE,

EBAY,

HARVEYS FURNISHING,

BOOTS,

VIRGIN

GLOBAL RADIO,

UNILEVER,

HSBC,

NATIONWIDE,

EUI

 

If you’re interested in launching a TV advertising campaign in the Ch4 London region, but are also open to the possibility of targeting a wider audience demographic, then Channel 4’s South and Midlands television regions may be an option. ITV also facilitates a wider target audience, with MeridianCentral and Anglia all bordering the network’s London TV region.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Channel 4 London, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.