ITV Regional Advertising



TV Advertising on Channel 4 Midlands

The Channel 4 Midlands TV advertising region spans across the centre of England, stretching from Market Deeping in the east to Oswestry in the west whilst also rising Bakewell in the north and down to Nailsworth in the south.

Channel 4 Midlands caters to a diverse audience straddling all ages, with a slight female bias presented in its TV viewing figures, especially during the breakfast, early peak and late peak day parts.



A C2DE bias is also evident across al day parts. The TV region’s television programming, such as Secret Millionaire and Come Dine With Me, is the same as that seen on the main Channel 4 network, with no differences in the schedule seen across all regions.



Brands such as Global Radio, Netflix, Oxfam, Bathstore and Premier Inn are regular TV advertisers in the region, all of who run television campaigns in pursuit of a varied adult TV audience.
 

 

 Channel 4 Midlands, as Channel 4’s fourth largest regional television network, averages television viewing figures ranging from 1,000 during the breakfast and post peak daypart, to a maximum of approximately 375,000 during early peak and late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £2,000 per 30 second broadcast.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

THE HOOBS,

EVERYBODY LOVES RAYMOND,

FRASIER,

SUPERNANNY US

SUPERSIZE VS SUPERSKINNY

A PLACE BY THE SEA

THE BIG BANG THEORY

COUNTDOWN

DEAL OR NO DEAL

COME DINE WITH ME,

HOLLYOAKS,

THE SIMPSONS,

CHANNEL 4 NEWS

8 OUT OF 10 CATS,

MILLION POUND DROP,

SECRET MILLIONAIRE,

SHAMELESS

FRESH MEAT,

RUDE TUBE,

COUNTDOWN,

SPOTLIGHT

Average number of viewers watching

Breakfast time viewing varies from around 1,000 for early morning kids shows to around 60,000.

Daytime viewing ranges from roughly 7,500 in the morning to approximately 350,000 in the afternoon.

Early Peak has viewers of around 30,000during early evening and up to around 375,000 for late evening.

Late Peak viewing ranges from a low of approximately 20,000 to a high of around 375,000.

Post Peak viewing ranges from a low of roughly 1,000 to a maximum of approximately 150,000.

Typical

Audience Profile

Slight female bias,

All adults,

C2DE bias

Men & women,

Slight 65+ bias,

C2DE bias

Female bias,

Slight 16-34 bias,

C2DE bias

Female bias,

All adults,

Slight C2DE bias

Men & women,

All adults,

C2DE bias

Approximate Cost Per Spot (CPS)

The cost per spot during the CH4 Midlands breakfast slot ranges from a low of roughly £10 to a high of approximately £360

The cost per spot during the CH4 Midlands daytime slot ranges from a low of roughly £50 to a high of approximately £2,000

The cost per spot during the CH4 Midlands early peak slot ranges from a low of roughly £300 to a high of approximately £3,500

The cost per spot during the CH4 Midlands late peak slot ranges from a low of roughly £200 to a high of approximately £3,500

The cost per spot during the CH4 Midlands post peak slot ranges from a low of roughly £10 to a high of approximately £900

Regular

Advertisers

GLOBAL RADIO,

TOYS R US,

PREMIER INN,

GO COMPARE,

VIRGIN MEDIA

SLIDEROBES,

CADBURY,

STANNAH STAIRLIFTS,

FIRST 4 LAWYERS,

SHARPS BEDROOMS

SAFESTYLE UK,

UNIVERSITY OF DERBY,

MATCH.COM,

MICROSOFT,

LIVERPOOL VICTORIA

MINISTRY OF BLOCK,

WALT DISNEY,

OXFAM,

NETFLIX,

MOSCHINO

BATHSTORE,

MOMENTUM PICTURES,

MERLIN ENTERTAINMENT,

ING DIRECT,

LOVEFILM

If you’re interested in launching a TV advertising campaign in the Channel 4 Midlands region, but are also keen to expand the reach of your targeted television campaign, then Channel 4’s LondonNorth and South television regions may be an option. ITV also facilitates a wider target audience, with Granada, LondonWales & West and Anglia all bordering its Central region.

The data and estimated costs below are accrued from analysis of average TV viewing data. To find out the exact cost to advertise on Channel 4 Midlands, as part of a television campaign for your business, get in touch by completing our television campaign planning form.