Ch4 Regional Advertising



Regional TV Advertising on Channel 4 North

The Channel 4 North TV region extends from the northern-most tip at Berwick-upon-Tweed down to Wisbech at itssoutherly border. The region also spans from Barrow-in-Furness in the west to Skegnesson the east coast.



Channel 4 North feeds a diverse audience covering all age groups, with a slight female bias apparent in its TV viewing figures, especially during the breakfast, daytime, early peak and late peak day parts.



Research indicates that Channel 4 North is also marginally more popular amongst the C2DE demographic. C4 North’s television programming, such as Shameless and Come Dine With Me, is the same as that seen on the main Channel 4 network, with no differences in the schedule seen across all regions.



Brands such as Mars, BskyB, Wickes, Global Radio and 1&1 all regularly target the varied audience demographics tuning into the C4 North TV advertising region.

 

 

Ch4 North, as Channel 4’s second largest TV region, averages television viewing figures ranging from 1,000 during the post peak daypart, to a maximum of approximately 625,000 during early peak and late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £2,800 per 30 second broadcast.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

THE HOOBS,

EVERYBODY LOVES RAYMOND,

FRASIER,

SUPERNANNY US

SUPERSIZE VS SUPERSKINNY

A PLACE BY THE SEA

THE BIG BANG THEORY

COUNTDOWN

DEAL OR NO DEAL

COME DINE WITH ME,

HOLLYOAKS,

THE SIMPSONS,

CHANNEL 4 NEWS

8 OUT OF 10 CATS,

MILLION POUND DROP,

SECRET MILLIONAIRE,

SHAMELESS

FRESH MEAT,

RUDE TUBE,

COUNTDOWN,

SPOTLIGHT

Average number of viewers watching

Breakfast time viewing ranges from a low of around 2,000 to a high of approximately 100,0000.

Daytime viewing varies between a low of approximately 12,500 and a high of around 575,000.

Early Peak has viewers of around 50,000 during early evening and up to roughly 625,000 for late evening.

Late Peak viewing ranges from a low of around 40,000 to a high of approximately 625,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 250,000.

Typical

Audience Profile

Slight female bias

All adults

C2DE bias

Slight female bias

All adults

C2DE bias

Female bias

All adults

C2DE bias

Female bias

All adults

ABC1 & C2DE

Men & women

All adults

Slight C2DE bias

Approximate Cost Per Spot (CPS)

The cost per spot during the C4 North breakfast slot ranges from a minimum of £15 and a maximum of roughly £250

The cost per spot during the C4 North daytime slot ranges from a minimum of £30 and a maximum of around £1,200

The cost per spot during the C4 North early peak slot ranges from a minimum of £250 and a maximum of approximately £2,800

The cost per spot during the C4 North late peak slot ranges from a minimum of £180 and a maximum of roughly £2,800

The cost per spot during the C4 North post peak slot ranges from a minimum of £10 and a maximum of approximately £550

Regular

Advertisers

GLOBAL RADIO,

ASSURANT DIRECT,

BEL UK,

LINDT & SPRUNGLI,

UNIVERSAL MUSIC

AVIOS,

O2,

CS LOUNGE SUITES,

MARS,

BARKER & STONEHOUSE

JOHN LEWIS,

COI,

EAST COAST MAIN LINE,

ALLIED BAKERIES,

LOVE FILM

YOPLAIT,

LLOYDS,

BSKYB,

SCA HYGIENE,

1&1 INTERNET

WICKES,

VIRGIN HOLIDAYS,

WIN TECHNOLOGIES,

SLIDEROBES,

MATCH.COM

If you’re interested in launching a TV advertising campaign in the Ch4 North region, but are also open to the possibility of targeting a wider audience demographic, then the Channel 4 Scotland, Midlands and (parts of) South TV regions will facilitate this. Similarly, the ITV Yorkshire, GranadaBorder and Central television regions may be an option.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Channel 4 North, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.