Channel 4 Regional Advertising

 

Regional TV Advertising on Channel 4 Scotland

The Channel 4 Scotland TV region extends from the northern-most tip at Dumess down to Milnthorpe near the Lake District. The region also spans from Benbecula in the Outer Hebrides to Peterhead on the east coast.



Channel 4 Scotland caters to a diverse audience covering all age groups, with a slight female bias evident in its TV viewing figures, especially during daytime, early peak and post peak day parts. Channel 4 Scotland is marginally more popular amongst the C2DE demographic.



The TV region’s television programming, such as Secret Millionaire and Come Dine With Me, is the same as that seen on the main Channel 4 network, with no differences in the schedule seen across all regions.



Brands such as Virgin Media, Morrisons, British Gas, Argos and Liverpool Victoria regularly seek to reach Channel 4 Scotland’s varied television audience.

 

Channel 4 Scotland, as one of Channel 4’s largest TV regions, averages television viewing figures ranging from 1,000 during the breakfast and post peak dayparts, to a maximum of approximately 225,000 during early peak and late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,000 per 30 second broadcast.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

THE HOOBS,

EVERYBODY LOVES RAYMOND,

FRASIER,

SUPERNANNY US

SUPERSIZE VS SUPERSKINNY

A PLACE BY THE SEA

THE BIG BANG THEORY

COUNTDOWN

DEAL OR NO DEAL

COME DINE WITH ME,

HOLLYOAKS,

THE SIMPSONS,

CHANNEL 4 NEWS

8 OUT OF 10 CATS,

MILLION POUND DROP,

SECRET MILLIONAIRE,

SHAMELESS

FRESH MEAT,

RUDE TUBE,

COUNTDOWN,

SPOTLIGHT

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 40,0000.

Daytime viewing varies between a low of approximately 5,000 and a high of around 200,000.

Early Peak has viewers of around 20,000 during early evening and up to roughly 225,000 for late evening.

Late Peak viewing ranges from a low of around 15,000 to a high of approximately 225,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 90,000.

Typical

Audience Profile

Men & women

All adults

Slight C2DE bias

Slight female bias

Slight 65+ adults bias

C2DE bias

Female bias

All adults

C2DE bias

Female bias

All adults

ABC1 & C2DE

Men & women

All adults

C2DE bias

Approximate Cost Per Spot (CPS)

The cost per spot during the C4 Scotland breakfast slot ranges from a minimum of £10 and a maximum of roughly £100

The cost per spot during the C4 Scotland daytime slot ranges from a minimum of £15 and a maximum of around £500.

The cost per spot during the C4 Scotland early peak slot ranges from a minimum of £90 and a maximum of approximately £1,000

The cost per spot during the C4 Scotland late peak slot ranges from a minimum of £70 and a maximum of roughly £1,000

The cost per spot during the C4 Scotland post peak slot ranges from a minimum of £10 and a maximum of approximately £200.

Regular

Advertisers

TRICON RESTAURANT,

GLOBAL RADIO,

AVIOS GROUP,

LIGHTERLIFE UK,

MORRISONS

QUANTUM CLAIMS,

LIVERPOOL VICTORIA,

TOTALJOBS.COM,

VIRGIN MEDIA,

RAMSDENS FINANCIAL

ARGOS,

ALLIED BAKERIES,

BARRHEAD TRAVELS,

BRITISH GAS,

MULLER DAIRY

CHURCHILL MANAGEMENT,

EUI,

YOUVIEW TV,

SAINSBURY’S BANK,

BRITISH GAS

LLOYDS,

MARS,

ORGANIC,

DFDS SEAWAYS,

SLIDEROBES

If you’re interested in launching a TV advertising campaign in the Channel 4 Scotland region, but are also open to the possibility of targeting a wider audience demographic, then the Channel 4 North television region may be an option. The Grampian and Border regions in the ITV network cover a comparable area.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Channel 4 Scotland, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.