Channel 4 Regional Advertising



TV Advertising on Channel 4 South

The Channel 4 South TV advertising region stretches across the south of England, rising up to cover the entirety of Wales as well as East Anglia. The region meanders around the Channel 4 London area, surrounding without merging.



Channel 4 South caters to a diverse audience, with a slight female bias apparent in its TV viewing figures, especially during the daytime, early peak and post peak day parts. Viewing is generally shared equally between the ABC1 and C2DE socio-economic groups, though a slight C2DE bias is displayed during breakfast and daytime.



The TV region’s television programming, such as 8 out of 10 Cats and Come Dine With Me, is the same as that seen on the main Channel 4 network, with no differences in the schedule seen across all regions.



Brands such as Trivago, Netflix, Jersey Tourism, Argos and The Number are regular TV advertisers in the region, all seeking to exploit Channel 4 South’s diverse audience.

 

Ch4 South, as one of Channel 4’s largest regional television networks, averages television viewing figures ranging from 1,000 during the post peak daypart, to a maximum of approximately 725,000 during early peak and late peak (see table above). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £3,500 per 30 second broadcast.

 

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

THE HOOBS,

EVERYBODY LOVES RAYMOND,

FRASIER,

SUPERNANNY US

SUPERSIZE VS SUPERSKINNY

A PLACE BY THE SEA

THE BIG BANG THEORY

COUNTDOWN

DEAL OR NO DEAL

COME DINE WITH ME,

HOLLYOAKS,

THE SIMPSONS,

CHANNEL 4 NEWS

8 OUT OF 10 CATS,

MILLION POUND DROP,

SECRET MILLIONAIRE,

SHAMELESS

FRESH MEAT,

RUDE TUBE,

COUNTDOWN,

SPOTLIGHT

Average number of viewers watching

Breakfast time viewing varies from around 3,000 for early morning kids shows to around 115,,000.

Daytime viewing ranges from roughly 15,000 in the morning to approximately 670,000 in the afternoon.

Early Peak has viewers of around 60,000during early evening and up to around 725,000 for late evening.

Late Peak viewing ranges from a low of approximately 40,000 to a high of around 725,000.

Post Peak viewing ranges from a low of roughly 1,000 to a maximum of approximately 290,000.

Typical

Audience Profile

All adults,

Slight C2DE bias,

Men and Women,

Housewives

All adults,

Slight C2DE bias,

Slight female bias,

Housewives

All adults,

ABC1 & C2DE bias

Female bias

All adults,

ABC1 & C2DE

Female bias

All adults,

ABC1 & C2DE

Men and Women

Approximate Cost Per Spot (CPS)

The cost per spot during the CH4 South breakfast slot ranges from a low of roughly £10 to a high of approximately £360

The cost per spot during the CH4 South breakfast slot ranges from a low of roughly £50 to a high of approximately £2,000

The cost per spot during the CH4 South breakfast slot ranges from a low of roughly £300 to a high of approximately £3,500

The cost per spot during the CH4 South breakfast slot ranges from a low of roughly £200 to a high of approximately £3,500

The cost per spot during the CH4 South breakfast slot ranges from a low of roughly £10 to a high of approximately £900

Regular

Advertisers

TRIVAGO,

MICROSOFT,

DONKEY SANCTUARY,

SCA HYGIENE,

JERSEY TOURISM

GO COMPARE,

WILTSHIRE FARM FOODS,

HOMEBASE,

AVIOS GROUP,

STANNAH STAIRLIFTS

MATCH.COM,

TESCO,

CARNIVAL CRUISE LINE,

HOSEASONS HOLIDAYS,

SLIDEROBES

B&Q,

L’OREAL,

THE NUMBER,

TOYOTA,

QUAKER TRADING

CENTER PARCS,

WIN TECHNOLOGIES,

HARVEYS,

ARGOS,

NETFLIX



If you’re interested in launching a TV advertising campaign in the CH4 South region, but are also open to the possibility of targeting a wider audience demographic, then Channel 4’s LondonNorth andMidlands television regions may be an option. ITV also facilitates a wider target audience, with Meridian, CentralLondon and Anglia all bordering the South.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Channel 4 South, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.