Channel 4 Regional Advertising



Regional TV Advertising on Channel 4 Ulster

The Channel 4 Ulster TV region covers the entirety Northern Ireland. As part of the Ulster Macro, advertising for products centred on the Republic of Ireland is also broadcast from this region.



Channel 4 Ulster caters to a varied audience, with a slight female bias evident in its TV viewing figures for the daytime, early peak and late peak day parts. A slight C2DE majority is also evident in the region’s viewership.



Channel 4 Ulster’s television programming, such as 8 out of 10 Cats and Come Dine With Me, is the same as that seen on the main Channel 4 network, with no differences in the schedule seen across all regions.



Brands such as Invest NI, Kellogg, Virgin Media, Aer Lingus and Cadbury are all examples of brands that frequently utilize Channel 4 Ulster as a platform for reaching an Irish audience.
 

 

Ch4 Ulster, as one of Channel 4’s smallest television regions, averages TV viewing figures ranging from 1,000 during the breakfast, daytime and post peak dayparts, to a maximum of approximately 75,000 during early peak and late peak (see table above). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £350 per 30 second broadcast.

 

 

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

THE HOOBS,

EVERYBODY LOVES RAYMOND,

FRASIER,

SUPERNANNY US

SUPERSIZE VS SUPERSKINNY

A PLACE BY THE SEA

THE BIG BANG THEORY

COUNTDOWN

DEAL OR NO DEAL

COME DINE WITH ME,

HOLLYOAKS,

THE SIMPSONS,

CHANNEL 4 NEWS

8 OUT OF 10 CATS,

MILLION POUND DROP,

SECRET MILLIONAIRE,

SHAMELESS

FRESH MEAT,

RUDE TUBE,

COUNTDOWN,

SPOTLIGHT

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 10,0000.

Daytime viewing varies between a low of approximately 1,000 and a high of around 70,000.

Early Peak has viewers of around 6,000 during early evening and up to roughly 75,000 for late evening.

Late Peak viewing ranges from a low of around 5,000 to a high of approximately 75,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 30,000.

Typical

Audience Profile

Men & women

All adults

C2DE bias

Slight female bias

All adults

C2DE bias

Female bias

Slight 16-34 bias

C2DE bias

Female bias

Slight 16-34 bias

Slight C2DE bias

Men & women

All adults

C2DE bias

Approximate Cost Per Spot (CPS)

The cost per spot during the C4 Ulster breakfast slot ranges from a minimum of £10 and a maximum of roughly £20

The cost per spot during the C4 Ulster daytime slot ranges from a minimum of £10 and a maximum of around £150.

The cost per spot during the C4 Ulster early peak slot ranges from a minimum of £30 and a maximum of approximately £350

The cost per spot during the C4 Ulster late peak slot ranges from a minimum of £25 and a maximum of roughly £350

The cost per spot during the C4 Ulster post peak slot ranges from a minimum of £10 and a maximum of approximately £60

Regular

Advertisers

AUTOLINE DIRECT INSURANCE,

BELFAST CITY COUNCIL,

GML ESTATES,

CENTER PARCS,

KELLOGG

STENA LINE,

VIRGIN MEDIA,

NI WATER,

NIDIRECT.GOV.UK,

HSENI

UNIVERSAL PICTURES,

LIDL,

AER LINGUS,

STARPLAN FURNITURE,

GML ESTATES

SLIDEROBES,

AUTOLINE DIRECT INSURANCE,

INVEST NI,

CADBURY,

SOFFASS SPA

JOSEPH BRENNAN BAKERS,

PHOENIX NATURAL GAS,

VISIT SCOTLAND,

SLENDERTONE,

NI WATER

 

Being cut off from the rest of the Britain, reaching a wider target audience is often an ambition absent from the planning process for TV advertisers targeting the Irish Isle. ITV Ulster does supply a similar audience reach.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Ch4 Ulster, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.