ITV Regional Advertising



Advertising on ITV1 Anglia

The ITV Anglia macro region stretches from Cromer in the north to Burnham-on-Crouch in the south, spanning Lowestoft and Daventry east to west. It broadcasts television programming to Norfolk, Suffolk, Cambridgeshire, North Essex, southern Lincolnshire, Northamptonshire, a small region of southern Leicestershire, south Rutland, Bedfordshire, northern Buckinghamshire, and northern Hertfordshire.

ITV Anglia averages television viewing figures ranging from 1,000 during the breakfast and post peak dayparts, to a maximum of around 600,000 during late peak. Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £6,000 per 30 second broadcast (see table below).

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

ANGLIA TONIGHT,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 80,000.

Daytime viewing varies between a low of approximately 6,000 and a high of around 140,000.

Early Peak has viewers of around 80,000 during early evening and up to roughly 500,000 for late evening.

Late Peak viewing ranges from a low of around 40,000 to a high of approximately 600,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 100,000.

Typical

Audience Profile

All adults,

Slight C2DE bias,

Female bias

All Adults,

ABC1 & C2DE

Female bias

All Adults,

C2DE bias,

Female bias,

Slight 65+ bias,

ABC1 & C2DE,

Slight female bias

All Adults,

ABC1 & C2DE,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV1 Anglia breakfast slot ranges from a minimum of £10 and a maximum of roughly £500.

The cost per spot during the ITV1 Anglia daytime slot ranges from a minimum of £50 and a maximum of around £1,000

The cost per spot during the ITV1 Anglia early peak slot ranges from a minimum of £700 and a maximum of approximately £5,000.

The cost per spot during the ITV1 Anglia late peak slot ranges from a minimum of £400 and a maximum of roughly £6,000.

The cost per spot during the ITV1 Anglia post peak slot ranges from a minimum of £20 and a maximum of approximately £1,000.

Regular

Advertisers

CHURCHILL MANAGEMENT,

DFS,

DANONE,

THE NUMBER,

MORRISONS

FIRST 4 LAWYERS,

WEIGHT WATCHERS,

ANGLIA RAILWAYS,

SKY,

CHURCHILL MANAGEMENT

EDF,

KARCHER,

CAR SHOP,

ING DIRECT,

TOMBOLA

PETS AT HOME,

DREAMS,

EXXON MOBIL,

EVEREST,

LCHF

32RED,

OTLEY COLLEGE,

TROPICANA,

HACHETTE FASCICULES,

KENT BLAXILL & CO

ITV Anglia caters to a wide and varied audience, with a slight female and C2DE bias clear in its TV viewing figures. Its television programming, such as The X Factor and Downton Abbey, is mostly the same as that seen on the main ITV network, with content such as Anglia Tonight included to serve the localised television audience. Consequently, brands such as Danone, Weight Watchers, Car Shop, Everest and Otley College are regular TV advertisers in the ITV Anglia region.

For businesses looking to target television viewers living in the ITV Anglia region, ITV LondonITV Yorkshire and ITV Central are neighbouring regions that provide an opportunity for expanding your reach. Similarly, Channel 4’s South, London and North television regions offer adjacent coverage.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on ITV Anglia, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.