ITV Regional Campaigns



Regional TV Advertising on ITV Border

The ITV Border macro region encompasses the area from Eyemouth in the north to Sedbergh in the south, also spanning everything between Stranraer in the west and Haltwhistle in the east.

ITV Border broadcasts to a diverse adult audience, with a slight female and C2DE bias exhibited in its TV viewing figures. Its television programming, such as Coronation Street and The X Factor, is predominantly the same as that seen on the main ITV network, with regionally specific content such as Lookaround informing the localised television audience. As a result, brands such as 7 Lakes Border Cars, Tombola, Match.com, Cumberland Building and DFS are all fixtures in the ITV1 Border TV advertising spots.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

LOOKAROUND,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 10,000.

Daytime viewing varies between a low of approximately 1,000 and a high of around 20,000.

Early Peak has viewers of around 10,000 during early evening and up to roughly 80,000 for late evening.

Late Peak viewing ranges from a low of around 6,000 to a high of approximately 95,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 20,000.

Typical

Audience Profile

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Slight female bias,

All Adults,

ABC1 & C2DE,

Slight female bias

All Adults,

C2DE bias,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV1 Border breakfast slot ranges from a minimum of £10 and a maximum of roughly £50.

The cost per spot during the ITV1 Border daytime slot ranges from a minimum of £10 and a maximum of around £100.

The cost per spot during the ITV1 Border early peak slot ranges from a minimum of £30 and a maximum of approximately £400.

The cost per spot during the ITV1 Border late peak slot ranges from a minimum of £20 and a maximum of roughly £450.

The cost per spot during the ITV1 Border post peak slot ranges from a minimum of £10 and a maximum of approximately £70.

Regular

Advertisers

LEVER FABERGE,

MARS,

MATCH.COM,

SKECHERS,

HACHETTE FASCICULES

RADIANCY,

CARTMELL SHEPHERD,

DERWENT & SOLWAY HOUSING ASSOCIATION,

CUMBERLAND BUILDING,

RAMSDENS FINANCIAL

P&G,

LLOYD MOTORS,

TOMBOLA,

BORDER CARS,

JOHN MILLS

HELP LINK,

DFS,

ALDI,

DE AGOSTINI,

P&G

TRAINLINE.COM,

KERRY FOODS,

JOHNSON & JOHNSON,

BENFIELD MOTORS,

LLOYD MOTORS

ITV Border averages television viewing figures ranging from 1,000 during the breakfast, daytime and post peak day parts, to a maximum of approximately 95,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £450 per 30 second broadcast.

If you were looking to target living around the border of England and Scotland, but were also keen on extending your reach to surrounding areas, then ITV’s Tyne & TeesGranada and STV television regions may be of interest. Similarly, Channel 4’s North and Scotland television region encompass a wider reach, making them alternative options for television advertisers.

The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on ITV Border, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.