ITV Regional Advertising



Regional TV Advertising on ITV Central

The ITV Central macro region stretches from Bakewell in the south to Didcot in the north, covering all areas from Oswestry to Stamford east to west. Included within its jurisdiction are two sub-regions: Central East and Central West.

ITV Central caters to a wide and varied audience, with a slight female and C2DE bias clear in its TV viewing figures. Its television programming, such as The X Factor and Britain’s Got Talent, is mostly the same as that seen on the main ITV network, with content such as Central Tonight included inform the localised television audience. Consequently, businesses such as the Bullring in Birmingham and Hopewell’s Furniture rub shoulders with brands such as Zoopla, Halifax and Wonga for spots on ITV Central.

ITV Central, as one of the network’s largest regional television channels, averages television viewing figures ranging from 1,000 during the post peak daypart, to a maximum of approximately 1,500,000 during late peak. Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £12,000 per 30 second broadcast (see table below).

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

CENTRAL TONIGHT,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 2,000 to a high of approximately 170,000.

Daytime viewing varies between a low of approximately 10,000 and a high of around 300,000.

Early Peak has viewers of around 170,000 during early evening and up to roughly 1,200,000 for late evening.

Late Peak viewing ranges from a low of around 90,000 to a high of approximately 1,500,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 250,000.

Typical

Audience Profile

All Adults,

Slight C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Slight female bias,

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV1 Central breakfast slot ranges from a minimum of £10 and a maximum of roughly £1,000.

The cost per spot during the ITV1 Central daytime slot ranges from a minimum of £75 and a maximum of around £1,750.

The cost per spot during the ITV1 Central early peak slot ranges from a minimum of £1,500 and a maximum of approximately £9,500.

The cost per spot during the ITV1 Central late peak slot ranges from a minimum of £700 and a maximum of roughly £12,000

The cost per spot during the ITV1 Central post peak slot ranges from a minimum of £10 and a maximum of approximately £1,500.

Regular

Advertisers

NISA SUPERMARKET,

JD WILLIAMS,

JET2,

FURNITURE VILLAGE,

MONEYSUPERMARKET.COM

BUY AS YOU VIEW,

GUMTREE,

BEACONSFIELD FOOTWEAR,

DEWYNTERS,

WONGA

BATHSTORE,

HOPEWELLS FURNITURE,

TRAINLINE,

ZOOPLA,

AVAILABLE CAR

WALES RALLY GP,

DFS,

HALIFAX,

CHURCHILL MANAGEMENT,

LEE LONGLANDS FURNITURE

LLOYDS,

BULLRING BIRMINGHAM,

FURNITURE BARN,

SAGA,

KERRYGOLD

If you happen to be interested in advertising your business to a television audience in the Midlands, but also harbour aspirations to target surrounding areas, then ITV Anglia, ITV Granada, ITV Wales, ITV London, ITV Yorkshire and ITV Meridian are all television regions that may be of interest. Similarly, Channel 4’s South, NorthMidlands and London regional networks offer a broader audience reach.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on ITV Central, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.