ITV Regional Advertising



Regional TV Advertising on ITV Granada

The ITV Granada macro region extends from Whitchurch in the south to Kirky Lonsdale in the north, encompassing all areas in between Buston and Millam east to west. Serving the north west of England, Granada has a long and distinguished history in television broadcasting.

ITV Granada caters to a wide and varied audience, with a slight female and C2DE bias evident in its TV viewing figures, as well as a higher prevalence of 65+ adult viewers during the daytime and early peak dayparts. Its television programming, such as The X Factor and Downton Abbey, is predominantly the same as that seen on the main ITV network, with content such as Granada Reports included to serve the localised television audience. Brands such as Disneyland Paris, Go Compare, Amigo Loans, Love Film and Coors are all regular TV advertisers in the ITV Granada region.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

GRANADA REPORTS,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,500 to a high of approximately 120,000.

Daytime viewing varies between a low of approximately 10,000 and a high of around 250,000.

Early Peak has viewers of around 120,000 during early evening and up to roughly 900,000 for late evening.

Late Peak viewing ranges from a low of around 60,000 to a high of approximately 1,000,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 200,000.

Typical

Audience Profile

All Adults,

Slight C2DE bias,

Female bias

All Adults,

65+ bias

C2DE bias,

Female bias

All Adults,

Slight 65+ bias

ABC1 & C2DE,

Slight female bias,

All Adults,

ABC1 & C2DE,

Slight female bias

All Adults,

ABC1 & C2DE,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV1 Granada breakfast slot ranges from a minimum of £10 and a maximum of roughly £400

The cost per spot during the ITV1 Granada daytime slot ranges from a minimum of £30 and a maximum of around £750

The cost per spot during the ITV1 Granada early peak slot ranges from a minimum of £600 and a maximum of approximately £4,000.

The cost per spot during the ITV1 Granada late peak slot ranges from a minimum of £300 and a maximum of roughly £4,500.

The cost per spot during the ITV1 Granada post peak slot ranges from a minimum of £10 and a maximum of approximately £700.

Regular

Advertisers

WEETABIX,

DISNEYLAND PARIS,

TRICON RESTAURANT,

RECKITT BENCKISER,

MACMILLAN

GLADSTONE BROOKES,

VIKING RIVER CRUISES,

WONGA,

GO COMPARE,

ENTERPRISE

AMIGO LOANS,

JET2,

MCDONALDS

MORRISONS,

MARKS & SPENCER

LOVE FILM,

VIRGIN MEDIA,

BUPA,

KWIK FIT,

TEMPUR

HALEWOOD,

HALIFAX,

COORS,

TRAINLINE

BUPA

ITV Granada, as one of the ITV network’s most esteemed regional television channels, averages television viewing figures ranging from 1,000 during the post peak daypart, to a maximum of approximately 2,000,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £20,000 per 30 second broadcast.

If you’re interested in launching a regional TV advertising campaign in the ITV Granada region, but are also open to the possibility of targeting a wider audience demographic, then Channel 4’s North and Midlands television regions may be an option. 

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on ITV Granada, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.