ITV Regional Advertising



Regional TV Advertising on ITV London

The ITV London macro region spans from Haslemere in the south to Stevenage in the north, encompassing everything from Southend-on-Sea to Henley-on-Thames east to west. Crystal Palace represents the centre point, where its transmitting station feeds London’s ITV viewers.

ITV London caters to a wide and varied audience, with a slight female and C2DE bias evident in its TV viewing figures. Its television programming, such as The X Factor and Downton Abbey, is predominantly the same as that seen on the main ITV network, with content such as London Tonight included to serve the localised television audience. Consequently, brands such as Ebookers, Virgin Media, Wonga, Match and 32Red are regular TV advertisers on ITV London.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

LONDON TONIGHT,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 3,000 to a high of approximately 200,000.

Daytime viewing varies between a low of approximately 20,000 and a high of around 400,000.

Early Peak has viewers of around 200,000 during early evening and up to roughly 1,500,000 for late evening.

Late Peak viewing ranges from a low of around 120,000 to a high of approximately 2,000,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 300,000.

Typical

Audience Profile

All Adults,

Slight C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias

All Adults,

ABC1 & C2DE,

Slight female bias,

All Adults,

ABC1 & C2DE,

Men & Women

All Adults,

ABC1 & C2DE,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV1 London breakfast slot ranges from a minimum of £20 and a maximum of roughly £1,000.

The cost per spot during the ITV1 London daytime slot ranges from a minimum of £100 and a maximum of around £2,000.

The cost per spot during the ITV1 London early peak slot ranges from a minimum of £2,000 and a maximum of approximately £15,000.

The cost per spot during the ITV1 London late peak slot ranges from a minimum of £1,250 and a maximum of roughly £20,000.

The cost per spot during the ITV1 London post peak slot ranges from a minimum of £10 and a maximum of approximately £1,500.

Regular

Advertisers

NISA SUPERMARKET,

LACTALIS,

EBOOKERS,

REDCATS,

THORNTON & ROSS

TESCO,

MCDONALDS,

NATIONAL ACCIDENT HELPLINE,

VIRGIN MEDIA,

NINTENDO

THE NUMBER,

ZOOPLA,

WONGA,

AVIVA,

GUMTREE

MATCH.COM,

GOOGLE,

LOVE FILM,

KWIK FIT,

AVIVA

32RED,

HSBC,

COORS,

BSKYB,

EXPEDIA

ITV London, as one of the network’s largest regional television channels, averages television viewing figures ranging from 1,000 during the post peak daypart, to a maximum of approximately 2,000,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £20,000 per 30 second broadcast.

If you’re interested in launching a regional TV advertising campaign in London, Channel 4 London offers a similar regional platform to that of the ITV network.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on ITV London, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.