ITV Regional Advertising



Regional TV Advertising on ITV Meridian

The ITV Meridian macro region extends across the south and south east of England, stretching from Dorchester in the west to Dover in the east and from Cricklade in the north to Swanage in the south. The region also encompasses the ITV1 Thames Valley sub-region, which it shares as part of a merger with ITV Central.

ITV Merdian broadcasts to a varied adult audience, with a slight female and C2DE bias apparent in the region’s TV viewing figures. Its television programming, such as Downton Abbey and The X Factor, is predominantly the same as that seen on the main ITV network, with content such as Meridian Tonight included inform the localised television audience. As a result, brands such as Gumtree, Nestle, Dreams, Mars and Swale Heating all run regular television advertising campaigns in the region.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

MERIDIAN TONIGHT,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,500 to a high of approximately 110,000.

Daytime viewing varies between a low of approximately 8,000 and a high of around 200,000.

Early Peak has viewers of around 100,000 during early evening and up to roughly 800,000 for late evening.

Late Peak viewing ranges from a low of around 60,000 to a high of approximately 1,000,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 200,000

Typical

Audience Profile

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE and ABC1

Female bias

All Adults,

C2DE bias,

Female bias,

All Adults,

C2DE and ABC1,

Female bias

All Adults,

C2DE and ABC1

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV1 Meridian breakfast slot ranges from a minimum of £10 and a maximum of roughly £700

The cost per spot during the ITV1 Meridian daytime slot ranges from a minimum of £50 and a maximum of around £1,250

The cost per spot during the ITV1 Meridian early peak slot ranges from a minimum of £1,000 and a maximum of approximately £7,000

The cost per spot during the ITV1 Meridian late peak slot ranges from a minimum of £500 and a maximum of roughly £9,000.

The cost per spot during the ITV1 Meridian post peak slot ranges from a minimum of £10 and a maximum of approximately £1,250

Regular

Advertisers

CLAIM4REFUNDS,

L’OREAL,

NESTLE,

TESCO,

THORNTON & ROSS

SWALE HEATING,

BEACONSFIELD FOOTWEAR,

GARAGE DOOR & GATE,

HIGH SEAT,

REEL FISH COMPANY

BRITISH GAS,

KARCHER,

HELP LINK,

GUMTREE,

MARS

EXXON MOBIL,

FIRST GROUP,

BRITISH MARINE FEDERATION,

KELLOGG,

TOURISM IRELAND

LIVERPOOL VICTORIA,

TROPICANA,

DREAMS,

HACHETTE FASCICULES,

BRITISH MARINE FEDERATION

ITV Meridian generates television viewing figures ranging from 1,000 during the post peak daypart, to a high of around 1,000,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £9,000 per 30 second broadcast.

If you were looking to target television viewers in the south and south east of England, but were also open to the possibility of stretching your reach to surrounding areas, then ITV’s London, WestWest Country and Central television regions may be of interest. Alternatively, Channel 4’s SouthLondon and Midlands TV regions facilitate a broader target audience.

The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on ITV Meridian, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.