ITV Regional Advertising



Regional TV Advertising on STV

The STV macro region extends from Mallaig in the north to Dalmellington in the south, also spanning from Tobermory in the west to Dunbar in the east. Also known as STV Central, it is the largest ITV network in Scotland.

STV broadcasts to a diverse adult audience, with a slight female and C2DE bias evident in its TV viewing figures. Its television programming, such as Coronation Street and The X Factor, is predominantly the same as that seen on the main ITV1 network, with content such as Scotland Tonight included inform the localised television audience. As a result, brands such as Anderson Maguire, Tourism Ireland, We Buy Any Car, the Postcode Lottery and Peter Vardy are all fixtures in the STV TV advertising spots.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

SCOTLAND TONIGHT,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 70,000.

Daytime viewing varies between a low of approximately 5,000 and a high of around 120,000.

Early Peak has viewers of around 70,000 during early evening and up to roughly 500,000 for late evening.

Late Peak viewing ranges from a low of around 40,000 to a high of approximately 600,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 100,000.

Typical

Audience Profile

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias,

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the STV breakfast slot ranges from a minimum of £10 and a maximum of roughly £300.

The cost per spot during the STV daytime slot ranges from a minimum of £20 and a maximum of around £500.

The cost per spot during the STV early peak slot ranges from a minimum of £400 and a maximum of approximately £2,600.

The cost per spot during the STV late peak slot ranges from a minimum of £200 and a maximum of roughly £3,000.

The cost per spot during the STV post peak slot ranges from a minimum of £10 and a maximum of approximately £500.

Regular

Advertisers

NISA SUPERMARKET,

JD WILLIAMS,

MONEY SUPERMARKET,

GENERAL MILLS,

LEVER FABERGE

DUNCANS OF BANCHORY,

THINK MONEY,

COMBE INTERNATIONAL,

QUANTUM CLAIMS,

ANDERSON MAGUIRE

POSTCODE LOTTERY,

WE BUY ANY CAR,

TOURISM IRELAND,

PETER VARDY,

STEWART MILNE HOMES

SCOTTISH FOOTBALL ASSOCIATION,

HALEWOOD INTERNATIONAL,

ARNOLD CLARK AUTOMOBILE,

FACTORY DIRECT KITCHENS,

SCOTTISH OFFICE INFO

UNION SQUARE DEVELOPMENT,

WILLIAM HILL,

MICROSOFT,

CHANEL,

32RED

STV, as one of the network’s largest regional television channels, averages television viewing figures ranging from 1,000 during the post peak daypart, to a maximum of approximately 600,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £3,000 per 30 second broadcast.

If you were looking to target Scottish television viewers, but were also keen on extending your reach to surrounding areas, then ITV’s Granada and Tyne & Tees television regions may be of interest. Similarly, Channel 4’s North and Scotland television regions encompass a wider reach, making them alternative options for television advertisers.

The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on STV, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.