ITV Regional Advertising



Regional TV Advertising on ITV Tyne & Tees

The ITV Tyne & Tees macro region covers the North East of England, extending from Berwick-Upon-Tweed in the north to Thirsk in the south whilst encompassing the areas from Whitby to Alston, east to west.

ITV Tyne & Tees broadcasts to a diverse adult audience, with a slight female and C2DE bias apparent in the region’s TV viewing figures. Its television programming, such as Downton Abbey and The X Factor, is predominantly the same as that seen on the main ITV network, with content such as North East Tonight included inform the localised television audience. Brands such as Visit Scotland, Pounds to Pocket, Thomas & Meighen, Winn Solicitors and Expedia all look to maximise their presence in the region with TV advertising campaigns.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

NORTH EAST TONIGHT,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 50,000.

Daytime viewing varies between a low of approximately 3,000 and a high of around 80,000.

Early Peak has viewers of around 50,000 during early evening and up to roughly 350,000 for late evening.

Late Peak viewing ranges from a low of around 25,000 to a high of approximately 400,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 100,000.

Typical

Audience Profile

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias,

All Adults,

ABC1 & C2DE,

Slight female bias

All Adults,

C2DE bias,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV1 Tyne & Tees breakfast slot ranges from a minimum of £10 and a maximum of roughly £200.

The cost per spot during the ITV1 Tyne & Tees daytime slot ranges from a minimum of £10 and a maximum of around £300.

The cost per spot during the ITV1 Tyne & Tees early peak slot ranges from a minimum of £250 and a maximum of approximately £1,750.

The cost per spot during the ITV1 Tyne & Tees late peak slot ranges from a minimum of £100 and a maximum of roughly £2,000.

The cost per spot during the ITV1 Tyne & Tees post peak slot ranges from a minimum of £10 and a maximum of approximately £350.

Regular

Advertisers

VISIT SCOTLAND,

DANONE,

PROCTER & GAMBLE,

RBA,

ASDA

PPI ADVICE LINE,

POUNDS TO POCKET,

RAPID RESPONSE SOLICITORS,

SWIFT DIY & BATHROOM,

BEACONSFIELD FOOTWEAR

THOMAS & MEIGHEN,

CLEVELAND MOTORHOMES,

HALIFAX,

RAMSDENS FINANCIAL,

GLOBAL RADIO

MATCH.COM,

GATESHEAD COLLEGE,

SLIDING DOOR WARDROBES,

DIGITAL UK,

WINN SOLICITORS

DAIRY CREST,

BENFIELD MOTORS,

STAGE HOLDING ENTERTAINMENT,

SMOKE FREE NORTH EAST,

EXPEDIA

ITV Tyne & Tees, as one of the network’s smallest regional television channels, averages television viewing figures ranging from 1,000 during the breakfast and post peak dayparts, to a maximum of approximately 400,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,750 per 30 second broadcast.

If you were looking to target television viewers from the North East, but were also open to the possibility of stretching your reach to surrounding areas, then ITV’s BorderYorkshire and Granada television regions may be of interest. Likewise, Channel 4’s North and Midlands television regions facilitate a broader target audience.

The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on ITV Tyne & Tees, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.