ITV Regional Advertising



Regional TV Advertising on ITV Wales & West

The ITV Wales & West macro region covers Wales and the west of England, extending from Llanddona in the north to Thirsk in the south whilst encompassing the areas from Whitby to Alston, east to west.

ITV Wales & West broadcasts to a diverse adult audience, with a slight female and C2DE bias apparent in the region’s TV viewing figures. Its television programming, such as Downton Abbey and The X Factor, is predominantly the same as that seen on the main ITV network, with content such as Wales Tonight included inform the localised television audience. As a result, brands such as Vax, First 4 Lawyers, Premier Inn, Edinburgh Woollen Mill and the Saucy Fish Company all run regular television advertising campaigns in the region.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

WALES TONIGHT,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 100,000.

Daytime viewing varies between a low of approximately 7,500 and a high of around 200,000.

Early Peak has viewers of around 100,000 during early evening and up to roughly 750,000 for late evening.

Late Peak viewing ranges from a low of around 50,000 to a high of approximately 850,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 150,000.

Typical

Audience Profile

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias,

All Adults,

ABC1 & C2DE,

Slight female bias

All Adults,

C2DE bias,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV1 Wales & West breakfast slot ranges from a minimum of £10 and a maximum of roughly £400.

The cost per spot during the ITV1 Wales & West daytime slot ranges from a minimum of £30 and a maximum of around £750.

The cost per spot during the ITV1 Wales & West early peak slot ranges from a minimum of £500 and a maximum of approximately £3,500.

The cost per spot during the ITV1 Wales & West late peak slot ranges from a minimum of £200 and a maximum of roughly £4,000.

The cost per spot during the ITV1 Wales & West post peak slot ranges from a minimum of £10 and a maximum of approximately £500.

Regular

Advertisers

NORTHERN IRELAND TOURISM,

FAGE,

L’OREAL,

KAO,

VAX

ISMART,

BEACONSFIELD FOOTWEAR,

FIRST 4 LAWYERS,

WE BUY ANY CAR,

WEIGHT WATCHERS

MACMILLAN,

PREMIER INN,

MORRISONS,

BSKYB,

COTTON TRADERS

ASDA,

HACHETTE FASCICULES,

DFS,

EDINBURGH WOOLLEN MILL,

BLUESTONE RESORTS

SAUCY FISH COMPANY,

COI,

WICKES,

32RED,

BRITISH GAS

ITV Wales & West, as one of the network’s smallest regional television channels, averages television viewing figures ranging from 1,000 during the breakfast and post peak dayparts, to a maximum of approximately 400,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,750 per 30 second broadcast.

If you were looking to target television viewers in Wales and the West of England, but were also open to the possibility of stretching your reach to surrounding areas, then ITV’s BorderYorkshire and Granada television regions may be of interest. Likewise, Channel 4’s North and Midlands television regions facilitate a broader target audience.

The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on ITV Wales & West, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.