ITV Regional Advertising



Regional TV Advertising on ITV Yorkshire

The ITV Yorkshire macro region extends from Scarborough in the north to Bourne in the south, serving television viewers based in the Yorkshire county, as well as those in Humberside, Lincolnshire, north and west Norfolk and parts of Nottinghamshire and Derbyshire.

ITV Yorkshire broadcasts to a diverse adult audience, with a slight female and C2DE bias evident in its TV viewing figures. Its television programming, such as Coronation Street and The X Factor, is predominantly the same as that seen on the main ITV network, with content such as Yorkshire Tonight included inform the localised television audience. As a result, brands such as 7 Lakes Country Park, Claim4Refunds, Ekornes, Boundary Mill Shop and Dreams are all fixtures in the ITV Yorkshire TV advertising spots.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

YORKSHIRE TONIGHT,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,500 to a high of approximately 110,000.

Daytime viewing varies between a low of approximately 8,000 and a high of around 200,000.

Early Peak has viewers of around 110,000 during early evening and up to roughly 800,000 for late evening.

Late Peak viewing ranges from a low of around 60,000 to a high of approximately 1,000,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 200,000.

Typical

Audience Profile

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Slight female bias,

All Adults,

ABC1 & C2DE,

Slight female bias

All Adults,

C2DE bias,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV1 Yorkshire breakfast slot ranges from a minimum of £10 and a maximum of roughly £400.

The cost per spot during the ITV1 Yorkshire daytime slot ranges from a minimum of £30 and a maximum of around £700.

The cost per spot during the ITV1 Yorkshire early peak slot ranges from a minimum of £300 and a maximum of approximately £4,000.

The cost per spot during the ITV1 Yorkshire late peak slot ranges from a minimum of £300 and a maximum of roughly £5,000.

The cost per spot during the ITV1 Yorkshire post peak slot ranges from a minimum of £10 and a maximum of approximately £700.

Regular

Advertisers

CLAIM4REFUNDS,

HILLARY’S BLINDS,

NESTLE,

SAFESTYLE,

SAINSBURY’S

7 LAKES COUNTRY PARK,

WEST YORKSHIRE WINDOWS,

CHADWICK LAWRENCE,

WONGA,

CORAL WINDOWS BRADFORD

FAGE UK,

WEETABIX,

HACHETTE FASCICULES,

BENFIELD MOTORS,

EKORNES

BOUNDARY MILL SHOP,

DE AGOSTINI,

LOREAL,

ROYAL ARMOURIES

DAIRY CREST,

KELLOGG,

RAMSDENS FINANCIAL,

BRITISH GAS,

DREAMS

ITV Yorkshire, as one of the network’s largest regional television channels, averages television viewing figures ranging from 1,000 during the post peak daypart, to a maximum of approximately 2,000,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £20,000 per 30 second broadcast.

If you were looking to target Yorkshire television viewers, but were also keen on extending your reach to surrounding areas, then ITV’s Tyne & TeesGranada and Central television regions may be of interest. Similarly, Channel 4’s North television region encompasses a wider reach, making them alternative options for television advertisers.

The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on ITV Yorkshire, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.