ITV Regional Advertising



Regional TV Advertising on STV North

The STV North macro region, formerly known as ITV Grampian, covers the Scottish Highlands; spanning from Rurnster Forest in the north to Auchtermuchty in south, also covering the area between Eitshal in the west and Peterhead in the east.

STV North broadcasts to a diverse adult audience, with a slight female and C2DE bias evident in its TV viewing figures. Its television programming, such as Coronation Street and The X Factor, is predominantly the same as that seen on the main ITV network, with content such as STV News at 6 included inform the localised television audience. As a result, brands such as Skechers, Think Money, Postcode Lottery, Factory Direct Kitchens and Microsoft are all fixtures in the STV North TV advertising spots.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

STV NEWS AT 6,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 20,000.

Daytime viewing varies between a low of approximately 1,500 and a high of around 40,000.

Early Peak has viewers of around 20,000 during early evening and up to roughly 160,000 for late evening.

Late Peak viewing ranges from a low of around 10,000 to a high of approximately 190,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 35,000.

Typical

Audience Profile

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Female bias,

All Adults,

C2DE bias,

Female bias

All Adults,

C2DE bias,

Men & Women

Approximate Cost Per Spot (CPS)

The cost per spot during the STV North breakfast slot ranges from a minimum of £10 and a maximum of roughly £80.

The cost per spot during the STV North daytime slot ranges from a minimum of £10 and a maximum of around £150.

The cost per spot during the STV North early peak slot ranges from a minimum of £100 and a maximum of approximately £850.

The cost per spot during the STV North late peak slot ranges from a minimum of £50 and a maximum of roughly £1,000.

The cost per spot during the STV North post peak slot ranges from a minimum of £10 and a maximum of approximately £135

Regular

Advertisers

CHURCHILL MANAGEMENT,

SKECHERS,

JD WILLIAMS GROUP,

GENERAL MILLS UK,

LEVER FABERGE

QUANTUM CLAIMS,

ANDERSON MAGUIRE,

DUNCANS OF BANCHORY,

COMBE INTERNATIONAL,

THINK MONEY

PETER VARDY,

STEWART MILNE HOMES,

WE BUY ANY CAR,

POSTCODE LOTTERY,

TOURISM IRELAND

FACTORY DIRECT KITCHENS,

SCOTTISH OFFICE INFO,

HALEWOOD INTERNATIONAL,

ARNOLD CLARK AUTOMOBILES,

SCOTTISH FOOTBALL ASSOCIATION

32RED,

MICROSOFT,

UNION SQUARE DEVELOPMENTS,

WILLIAM HILL,

CHANEL

STV North, averages television viewing figures ranging from 1,000 during the breakfast and post peak dayparts, to a maximum of approximately 190,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,000 per 30 second broadcast.

If you were looking to target television viewers living in the Scottish Highlands, but were also interested in extending the scope of your coverage, then ITV’s STV and Channel 4 Scotland facilitates a wider reach.

The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on STV North, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.