ITV Regional Advertising



Regional TV Advertising on UTV

The UTV macro region covers the entirety of Northern Ireland, serving an audience of predominantly female C2DE viewers, though a wider television audience is reachable during the late peak and post peak day parts.

UTV’s television programming, such as The X Factor and The Jeremy Kyle Show, is mostly the same as that seen on the main ITV network, with content such as UTV Live included to serve the interests of the localised television audience. Brands such as Lidl, the Belfast Telegraph, the Northern Ireland Tourism Board, Musgraves and Cosy Roof Ireland are all regular TV advertisers in the UTV region.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

THIS MORNING,

LOOSE WOMEN,

DICKINSON’S REAL DEAL,

MAY THE BEST HOUSE WIN

UTV LIVE,

THE CHASE,

EMMERDALE,

CORONATION STREET,

ITV NEWS & WEATHER

THE X FACTOR,

DOWNTON ABBEY,

ALL STAR MR & MRS,

ITV NEWS AT TEN,

EXPOSURE,

JONATHAN ROSS,

COPS WITH CAMERAS,

JOANNA LUMLEY

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 30,000.

Daytime viewing varies between a low of approximately 2,500 and a high of around 60,000.

Early Peak has viewers of around 30,000 during early evening and up to roughly 240,000 for late evening.

Late Peak viewing ranges from a low of around 20,000 to a high of approximately 285,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 50,000.

Typical

Audience Profile

All adults,

Female bias,

C2DE bias

All Adults,

Female bias,

C2DE bias

All Adults,

Female bias,

C2DE bias

All Adults,

Slight female bias,

C2DE bias

All Adults,

Men & Women,

C2DE bias

Approximate Cost Per Spot (CPS)

The cost per spot during the UTV breakfast slot ranges from a minimum of £10 and a maximum of roughly £100

The cost per spot during the UTV daytime slot ranges from a minimum of £10 and a maximum of around £250

The cost per spot during the UTV early peak slot ranges from a minimum of £170 and a maximum of approximately £1,500.

The cost per spot during the UTV late peak slot ranges from a minimum of £100 and a maximum of roughly £1,600.

The cost per spot during the UTV post peak slot ranges from a minimum of £10 and a maximum of approximately £200.

Regular

Advertisers

NORTHERN FOODS,

LIDL,

PHOENIX NATURAL GAS,

BEIERSDORF,

INVEST NORTHERN IRELAND

MOY PARK,

HARVEY NORMAN,

PROPERTYPAL.COM,

NORTHERN IRELAND TOURIST BOARD,

UTV INTERNET

FAILTE IRELAND,

FM104,

M&D LESISURE,

NORTHERN IRELAND FIRE AUTHORITY,

COSY ROOF IRELAND

GRACELANDS,

BELFAST TELGRAPH NEWS,

MUSGRAVES,

L. HUGHES & CO INSURANCE,

LUNN JEWELLERS

DUNNES STORES,

GRACELANDS,

IRISH LEAGUE OF CREDIT UNIONS,

RECRUIT NORTHERN IRELAND,

UTV DRIVE

UTV, as one of the smallest TV regions in the ITV network, averages television viewing figures ranging from 1,000 during the breakfast and post peak dayparts, to a maximum of around 285,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,600 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on UTV, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.