Television programme content for Adults
Women on average watch 4 hours more of television a week than men, with terrestrial content particularly popular.
General entertainment programming such as The X Factor is for many a staple of television viewing, with ITV regularly drawing in large adult female audiences.
Digital channels like E4, Living and Home are also popular.
Men place a greater emphasis on digital content, with the Sky Sports network, along with the likes of Dave and the Discovery network, obtaining a sizeable viewership.
English Premier League football, comedies and documentaries are popular; whilst news broadcasts and film are points of interest that adult males share with women.