Television programme content for Adults 16-34
Digital television usage amongst both men and women aged between 16 and 34 is high, with approximately 77% of females and 80% of males having access to platforms such as Sky and Freeview.
As a consequence of the expanded choice in television content afforded by digital television, the demographic displays a wide and varied taste in channel preferences, ranging from MTV through to National Geographic.
When young adults gain the chance to spend some quality time in front of the television (usually during the late evening slots and weekends) comedies, documentaries, films and drama are regularly consumed by both sexes.
Men 16 to 34 also exhibit a particular interest in sports, with Premier League football coverage on the Sky Sports network a staple of their viewing habits.
On the other hand women 16 to 34 harbour more attentiveness towards general entertainment programming such as The X Factor, with soaps another area of interest.