Television programme content for Adults 55 plus
A by product of adults over 55 becoming more accustomed with technological advancement is the growing shift towards digital television.
Approximately 70% of men and 50% of women have access to digital television content, with the diverse range of programming gratifying the specific interests of this audience base.
Freeview is particularly popular, and many adults over 55 count channels such as Yesterday and Home as personal favourites.
Generally speaking, this demographic uses television as a means of keeping up to date with events taking place around the world, and as a result news broadcasts on the likes of ITV are widely viewed.
Women also watch ITV regularly for soaps and drama series, whilst men display more of an interest in factual content and sports programming broadcast on digital.
Daytime, weekend and early evening timeslots generate the largest viewing figures across both sexes, whilst catchup television is less popular amongst the demographic as a result of the time available to watch original transmissions of their favourite shows.