Television programme content for C2DE Adults
Though the Sky Sports network is a keen point of interest at the weekends for C2DE males, the majority of their television consumption, like women, is seen during the week, with general entertainment, reality television, comedies and film areas of specific interest.
Channels such as ITV, E4, Dave and Five attract a large audience, with programmes like Big Brother, X Factor, Jersey Shore and Top Gear popular amongst both males and females.
C2DE women also hold a fondness for soaps such as Emmerdale and Coronation Street, content not so keenly pursued by men.
Channels such as Quest, Living, ITV3 and ITV2 are popular, with the likes of Holby City and Casualty ranking highly.
C2DE mothers watch a relatively sizeable amount of children’s programming during daytime slots as a result of shared viewing with children.