Television programme content for Housewives
Over 80% of UK housewives have access to digital platforms, signifying the important role television viewing plays in the lives of this demographic.
Daytime viewing is particularly popular, with digital channels such as Home, Discovery Home & Health, ITV2 and Living providing content relevant to housewives.
Terrestrial programming also constitutes a sizeable segment of their viewing habits, with This Morning and Jeremy Kyle among the highest viewed shows.
When the time comes for housewives to unwind and snare a bit of alone time, soaps and drama on channels such as ITV, E4 and Living are generally the preferred choice of content, with the likes of Coronation Street and Emmerdale drawing in the biggest audiences.
Furthermore, general entertainment programming such as the X Factor and Big Brother is popular, along with shows such as Come Dine With Me and Cash in the Attic.