Television programme content for Kids 12 to 15
Sport and entertainment programming such as Premier League football, WWE wrestling, X Factor and I’m a Celebrity, are all areas of key interest as a child hits adolescence.
ITV and the Sky Sports network, along with channels such as Viva and the MTV network all achieve notable viewing figures, with adult programming becoming increasingly prevalent in television viewing habits as a child grows older.
Content related to music and film is also regularly viewed, especially as boys move into their teens, whilst surprisingly, news broadcasts also generate large audiences, with 27% of boys aged between 11 and 15 keeping up to date on regional and world events.
Like boys, cartoons tend to dominate the viewing habits of girls up to their early teens, with Cartoon Network and Nickelodeon primary ports of call.
Programming such as Big Brother and Hollyoaks draw in large audiences, especially once girls reach adolescence. In addition to this, digital channels such as ITV2 and E4 are popular, with dramas, comedies, music and sitcoms all areas of interest.