Audience Profile TV Campaign


 

 

TV Channels watched by Kids 12 to 15

The TV channels shown in the image above, all provide the advertiser a route to reaching kids 12 to 15. The channels on the left have relatively small audiences, a low cost per spot and a high percentage of kids 12 to 15 watching their programmes. The channels on the right have relatively large audiences, a high cost per spot and provide higher volumes of kids 12 to 15 per broadcast.

The low cost per spot on some of the smaller channels like; Scuzz, KerrangMTV and E-Entertainment provides the opportunity to show kids 12 to 15 your advert multiple times for a relatively small budget.

The higher cost per spot on some of the larger channels like Sky1, ITVChannel 4, Comedy CentralFiveDave and ITV2, enables advertisers to reach high numbers of kids 12 to 15 with a single broadcast.

For a detailed overview of these channels, visit the TV Channels section. To create a TV plan targeting kids 12 to 15, click here and complete the television campaign planning form.



TV viewing for Kids 12 to 15

As a child reaches adolescence, their ideas of society and the self are shaped around the media filtering through to their attention, from all angles, on a constant basis.

Children aged between 12 and 15 watch on average three hours of television per day, this in spite of the proliferation in alternative media formats baying for their consumption. This age group is more likely to have a television in their bedroom than younger viewers, resulting in more hours spent engaging with content.

For the vast majority, television consumption remains a staple of childhood, due mainly to the rise of digital broadcasting, accessible to 81% of the demographic. The explosion in content choice provides children aged 12-15 with channels dedicated to their particular interests, as opposed to small slots featured on adult channels.



TV advertising to Kids 12 to 15

With a wide array of specialised and general entertainment channels accessible and regularly consumed, the opportunities afforded to television advertisers in reaching the 12-15 age group are manifold. The majority of viewing is done post-school, in the early evenings and at weekends. Formulating an effective targeted advertising strategy is relatively straightforward due to the clearly definable timeslots and channels, with children aged between 12 and 15 known to actively engage with advertisements promoting products of interest.

Technology, clothes, cosmetics and toys such as bicycles hold the most appeal, with the likes of Xbox, Nintendo, Nokia and Rimmel all brands that maximise the attraction of their products in targeting child viewers keen to embrace their perceptions of maturity.

The Internet is also becoming an increasingly effective tool for television advertisers, with 75% of the demographic having access to a broadband connection. Instant messaging and social networking are forever growing in popularity, with the sharing of information amongst children of similar ages offering advertisers another source of coverage through word of mouth.

 



Television programme content for Kids 12 to 15

Sport and entertainment programming such as Premier League football, WWE wrestling, X Factor and I’m a Celebrity, are all areas of key interest as a child hits adolescence.

ITV and the Sky Sports network, along with channels such as Viva and the MTV network all achieve notable viewing figures, with adult programming becoming increasingly prevalent in television viewing habits as a child grows older.

Content related to music and film is also regularly viewed, especially as boys move into their teens, whilst surprisingly, news broadcasts also generate large audiences, with 27% of boys aged between 11 and 15 keeping up to date on regional and world events. 

Like boys, cartoons tend to dominate the viewing habits of girls up to their early teens, with Cartoon Network and Nickelodeon primary ports of call.

Programming such as Big Brother and Hollyoaks draw in large audiences, especially once girls reach adolescence. In addition to this, digital channels such as ITV2 and E4 are popular, with dramas, comedies, music and sitcoms all areas of interest.