Audience Profile TV Campaign



TV Channels watched by Men 35 to 54

The TV channels below all provide the advertiser a route to reaching men 35 to 54. 

Some Channels have relatively small audiences, a low cost per spot and a high percentage of men 35 to 54 watching their programmes. Other channels have relatively large audiences, a high cost per spot and provide higher volumes of men 35 to 54 per broadcast. 

The low cost per spot on some of the smaller channels like; At The Races, Motors TVChallenge and Discovery, provides the opportunity to show men 35 to 54 viewers an advert multiple times for a relatively small budget. 

The higher cost per spot on some of the larger channels like; ITV, Channel 4, Five, Sky Sports 1, Sky Sports News, Dave, More 4, Sky AtlanticITV 4 and Sky 1, enables advertisers to reach high numbers of men 35 to 54 with a single broadcast. 

For a detailed overview of these channels, visit the TV Channels section. To create a TV plan targeting men 35 to 54, click here and complete the television campaign planning form.

TV Viewing for Men 35 to 54

Typically, males within this demographic are in full-time employment, often with families to provide for, thus viewing habits are generally more fragmented than those of their female counterparts. Weekend consumption is prevalent, with weekday viewing usually taking place during the evening timeslots.

The utilisation of catchup services – both via the television and online – is also increasing, with the demographic fitting their favourite programmes around busy schedules.

TV Advertising to Men 35 to 54

Males aged between 35 and 54 represent a sizeable segment of the UK population, offering advertisers a wide and varied profitable audience base – spanning a range of interests and socio-economic groups – defined by a keen interest in television viewing.

Men 35 and 54 are, more so than women 35 to 54, likely to engage actively with television advertisements specific to their points of interest. Products related to cars, alcohol, vacations, insurance and home improvement appeal, with the likes of Heineken, Wickes, Volkswagen and Direct Line all examples of brands that regularly construct targeted advertising campaigns aimed at this demographic.

Television programme content for Men 35 to 54

An estimated 80% of males aged 35-54 have access to digital television, with Sky particularly popular as a result of Sky Sports, Sky Movies and the Discovery network.

Premier League football at weekends is a staple of this group’s viewing habits, whilst during the week; comedy, documentaries and quality drama are primary areas of consumption.

Channels such as Dave, Sky AtlanticChannel 4 and Discovery  facilitate such interests, with news broadcasts also central to viewing habits.

With many having a family, shared viewing of general entertainment such as The X Factor is also a prominent feature in their viewing habits.