Television programme content for Men 55 plus
Generally speaking, males over the age of 55+ exhibit a preference for factual content over entertainment.
Programming such World at War, Time Team and Planet Earth, as well as news broadcasts, are a focal point of their television viewing, whilst like most males, sports programming is also popular, with Premier League Football, Cricket, Rugby Union and F1 all consumed regularly at weekends.
General entertainment does comprise part of their viewing habits, with content such as Coronation Street, Strictly Come Dancing and Eastenders often watched with family and friends.
Freeview is particularly popular, with channels such as Yesterday, National Geographic, ITV and the Discovery network being favoured amongst the demographic.
Other specialist channels such as Military History and Home also maintain a healthy viewership.