Audience Profile TV Campaign



TV Channels watched by Women 16-34


The TV channels in the image above, all provide the advertiser a route to reaching women 16 to 34.


The channels on the left have relatively small audiences, a low cost per spot and a high percentage of women 16 to 34 watching their programmes.


The channels on the right have relatively large audiences, a high cost per spot and provide higher volumes of women 16 to 34 per broadcast.

The low cost per spot on some of the smaller channels like; E-Entertainment, Massive R&B, MTV Live, Kiss, Viva and MTV, provides the opportunity to show women 16 to 34 viewers an advert multiple times for a relatively small budget.


The higher cost per spot on some of the larger channels like; Sky1, ITVChannel 4, Comedy Central, E4, More 4, FiveDave and ITV2, enables advertisers to reach high numbers of women 16 to 34 with a single broadcast. 


For a detailed overview of any of these channels, visit the TV Channels section. To create a TV plan for your business, targeting women 16 to 34, click here and complete the television campaign planning form.


Television Viewing for women 16 to34


Women, more so than men, consume large amounts of television, regardless of their individual circumstances. Whether the viewer is a young mother, a student, or a career-focused type, watching the television plays an important role in the daily routine of nearly all women aged between 16 and 34.


Due to this, television advertisers are bestowed with an element of flexibility when planning campaigns focused on the female 16 to 34 demographic.


Daytime slots, especially during term time, as well as evening peak are just as effective as one another in reaching the desired audience, whilst television consumption over the weekend is also high.


Television Advertising to Women 16 to 34


Young women are one of the most profitable audience bases for television advertisers, with high levels of engagement and interaction increasing the chances of maximising brand investment.


A vast range of products are advertised with the intention of targeting females aged 16 to 34, such as cosmetics, clothing, health goods, food, alcohol, childcare support and holidays. 


The effectiveness of targeted television advertisements is proliferated by the tendency for young women to discuss their television viewing experiences with friends, often via social networking sites such as Facebook, thus helping to spread brand awareness.


Women aged 16 to 34 often consume television in tandem with internet usage, with the online sphere becoming an increasingly profitable advertising platform for brands seeking to target this demographic.


You'll find a detailed overview of each of the TV channels watched by your target audience under 'Channels' in the navigation. To create a TV plan for your business click here and complete the television campaign planning form.TV Advertising on Scuzz



TV programme content for Women 16-34

An estimated 77% of females aged between 16 and 34 have access to digital television, though Freeview is generally more popular than Sky.

As sports content is much less fancied amongst women than men, subscription figures are lower, with young females displaying a preference for programming related to general entertainment, soaps reality TV and drama.

Channels such as MTV, Channel4, E4 and ITV2 attract large audiences, with shows such as Big Brother, X Factor, Keeping Up with the Kardashians and Made in Chelsea attaining a significant level of popularity.

In addition to this, approximately 25% of females aged 16-34 watch This Morning, whilst television staples Coronation Street and Eastenders remain highly appealing to the demographic.