TV programme content for ABC1 Women
Due to the hectic nature of their daily routine, ABC1 women are more inclined to consume television during the late evening slots, after their children have gone to bed.
Indeed, weekday viewing is generally very popular, whilst weekends see fewer viewing hours compared to other demographics.
Although terrestrial television ranks highly in the viewing habits of ABC1 women, digital channels are often favoured, with E4, Home and Living gleaning viewing figures that stand toe to toe with the likes of Channel 4 and ITV.
In terms of content preference, documentaries related to style and health enjoy a position of dominance, with programmes such as 10 Years Younger, How to Look Good Naked and Escape to the Country all boasting sizeable audiences within the ABC1 women demographic.
In addition to this, dramas such as Desperate Housewives and Sex and the City are notable features in their viewing habits.