during post peak day part
post peak day part spans the hours from 23:00 to 06:00, typically generating a
broad adult audience that includes both men and women, housewives, 16-34,
35-44, 45-54 and 55+, as well as students and full-time workers.
viewing during the post peak day part is generally more popular amongst the
C2DE demographic, with a bias visible across both digital and terrestrial
advertisers such as 888.com, Lending Stream, Bet365, McDonald’s and William
Hill tend to saturate the post peak market with TV adverts aimed at adult
viewers. There is also a high prevalence of dating websites advertising to
single viewers, with the likes of E-Harmony and Match.com looking to tack
themselves onto the heart strings of post peak audiences.
the cost per thousand during the post peak day part is significantly less than
those seen in early peak and late peak, with prices the same as breakfast and
daytime. However, due to slightly lower viewing figures, advertising on TV
during the post peak day part is typically the least expensive of all the day
the exact cost of advertising during post peak, as part of a television advertising campaign for your
business, please get in touch by completing our television campaign planning form.