Once you’ve identified the TV channels watched by your target audience, visit the relevant channel summary pages and review the channel's programming, number of viewers, TV advertisers and cost per spot for each daypart.
Some channels have relatively small audiences (low average number of viewers) and therefore a low cost per spot. Advertising on these channels allows you to frequently engage your target audience with a small budget.
Other channels have relatively large audiences (high average number of viewers) and therefore a high cost per spot. Advertising on these channels allows you to reach vast numbers of your target audience with each broadcast and requires a larger budget.
Links to TV channels with relatively low cost per spot; At the Races, Motors TV, Bliss, Challenge, Kerrang, Really, Scuzz, Blighty, Chart Show, Home, MTV Base, Good Food, Vault, Watch, Syfy, Magic, E-entertainment, Kiss, Quest, MTV Dance, Flava, CBS Drama, Box, Alibi
Links to TV channels with relatively high cost per spot; Comedy Central, Sky Living, 4Music, Discovery, Sky Atlantic, Viva, MTV, Sky Arts, Nick Jr, Yesterday, Viva, Food Network, VH1, Sky Sports 2, Nickelodeon, Military History, Cartoon Network
Links to TV channels with the highest cost per spot; ITV, Channel 4, Five, Sky1, ITV2, Sky News, E4, Sky Sports 1, Sky Sports News, ITV3, 5USA, Dave, More4, Sky Atlantic, ITV4, CITV
Click on the links above (or in the navigation on the left) to review the TV channel's programming, audience profiles, number of viewers, cost per spot, current TV advertisers, and identify the TV channels that best suit your business needs & advertising budget.