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TV Advertising on 4Music

4Music generates a considerable TV viewing audience of 16-34 adults, providing television advertisers with a platform primed for targeting this highly sought-after audience group. The TV channel appeals to male and female audiences (with a slight female bias), with C2DE bias also visible.

4Music broadcasts a mixture of popular chart music-based television such as the UKHot40, and general entertainment programming such as Fonejacker, Alan Carr: Chatty Man and Kourtney & Kim Take New York. As a result of its young adult audience base, 4Music is a favoured TV advertising platform with brands such as Nikon, Match.com, Universal, Photobox and Mazuma Mobile.

As a leading broadcaster of both music television and general entertainment, 4Music generates average audience figures ranging from 1,000 during the breakfast and up to 80,000 viewers during early peak and late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £600 per 30-second broadcast.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:00

Late Peak

20:00-23:00

Post Peak

23:00-06:00

Typical

Programming

THE BREAKFAST FIX

BIGGEST HITS OF THE TENS: THE OFFICIAL SALES TOP 20,

FRESH FOR 2013,

UKHOT40: URBAN CHART TOP 20,

VIP TRACK OF THE WEEK

UKHOT40: THE TOP 20,

THIS WEEK’S FRESH MUSIC TOP 20

KOURTNEY & KIM TAKE NEW YORK,

DERREN BROWN: TRICK OR TREAT,

ALAN CARR: CHATTY MAN

FONEJACKER,

BOB’S BURGERS,

KOKO POP

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 35,000.

Daytime viewing ranges from a low of approximately 15,000 to a high of around 80,000.

Early Peak viewing varies from a low of around 20,000 to a high of approximately 80,000.

Late Peak viewing varies from a low of around 20,000 to a high of approximately 80,000.

Post Peak viewing varies from a low of around 10,000 to a high of approximately 50,000.

Typical

Audience Profile

16-34 bias,

C2DE bias,

Men & women

Housewives

16-34 bias,

C2DE bias,

Slight female bias,

Housewives

16-34 bias,

C2DE bias,

Female bias,

Housewives

16-34 bias,

C2DE bias,

Male bias,

Housewives

16-34 bias,

C2DE bias,

Men & women

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the 4Music breakfast slot ranges from a low of approximately £10 to a high of roughly £100

The cost per spot during the 4Music daytime slot ranges from a low of approximately £45 to a high of roughly £250

The cost per spot during the 4Music early peak slot ranges from a low of roughly £150 to a high of around £600

The cost per spot during the 4Music late peak slot ranges from a low of approximately £150 to a high of roughly £600

The cost per spot during the 4Music post peak slot ranges from a low of approximately £30 to a high of roughly £150

Regular

Advertisers

KIA CARS,

ALTERGRAPHICS,

MAZUMA MOBILE,

KWIK CASH,

EHARMONY

UNIFORM DATING,

LENDING STREAM,

ORANGE,

PHOTOBOX,

NIKON

DFS,

NEWS INTERNATIONAL,

WOWCHER,

BAUER,

INTEL

CHURCHILL,

DFS,

HALEWOOD INTERNATIONAL,

BISL,

UNIVERSAL

MATCH.COM,

WALKERS,

AVIVA,

NEW YORK BAGEL COMPANY,

DANONE