Television Channels - Alibi

TV Advertising on Alibi

Alibi is a popular TV channel that specialises in the broadcasting of content from the drama genre. It boasts a sizable 65+ audience during the breakfast and daytime day parts, whilst also proving popular amongst female television viewers – including housewives – throughout the day. A C2DE bias is evident upon the analysis of TV viewing figures.

The programming on Alibi comprises of dramas plucked primarily from the BBC archives, with ITV productions and American content also taking positions in the channel’s schedule. Popular shows include The Glades, Castle, White Collar and New Tricks. Intent on reaching a large adult audience, brands such as Specsavers, Magnet, Wonga, Weight Watchers and Go Compare are regular TV advertisers on Alibi.

Alibi generates average audience figures ranging from 3,000 during the day part, and up to 300,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,350 per 30 second broadcast.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DIAGNOSIS MURDER,

MURDOCH MYSTERIES

1-800-MURDER,

DIAGNOSIS MURDER,

SUE THOMAS: FBEYE

THE CLOSER,

WHITE COLLAR,

NEW TRICKS

THE GLADES,

CASTLE,

RIZZOLI & ISLES,

CRIMINAL MINDS: SUSPECT BEHAVIOUR

MISS FISHER’S MURDER MYSTERIES,

WHITE COLLAR,

THE CLOSER

Average number of viewers watching

Breakfast time viewing varies between a low of approximately 3,000 and a high of around 20,000.

Daytime viewing ranges from a low of roughly 10,000 and a high of approximately 40,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 85,000 for late evening.

Late Peak viewing varies between a low of approximately 50,000 and a high of around 300,000.

Post peak viewing ranges from a low of around 10,000 and a high of roughly 40,000.

Typical

Audience Profile

All adults,

C2DE bias,

Female bias,

Housewives

Slight 65+ bias,

C2DE bias,

Female bias,

Housewives

Slight 65+ bias,

Slight C2DE bias,

Female bias,

Housewives

All adults,

C2DE & ABC1

Female bias,

Housewives

All adults,

C2DE & ABC1

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Alibi breakfast slot ranges from a minimum of around £10 to a maximum of roughly £60

The cost per spot during the Alibi daytime slot ranges from a minimum of approximately £30 to a maximum of around £120.

The cost per spot during the Alibi early peak slot ranges from a minimum of around £90 to a maximum of roughly £380

The cost per spot during the Alibi late peak slot ranges from a minimum of roughly £225 to a maximum of approximately £1,350

The cost per spot during the Alibi post peak slot ranges from a minimum of approximately £30 to a maximum of around £120

Regular

Advertisers

QUAKER TRADING,

MAGNET,

SPECSAVERS,

WEIGHT WATCHERS,

AVANTI MEDIA

RAC,

MATCH.COM,

NATIONAL ACCIDENT HELPLINE,

WHICH,

GO COMPARE

EHARMONY,

P&O CRUISES,

POUNDS TO POCKET,

ZOOPLA,

TOTAL JOBS

EXPERIAN,

WONGA,

ASDA,

CYPRUS TOURISM,

AVIOS GROUP

MAGNET,

SONY PICTURES,

WIN TECHNOLOGIES,

CUPID,

VICTORIA PLUMB