Television Channels - At The Races

TV Advertising on At The Races

At The Races offers television advertisers a sizable adult television audience, the vast majority of which is male. The channel is popular amongst both the C2DE and ABC1 demographics, with a slight bias towards the former apparent in the analysis of TV viewing figures. At The Races broadcasts from 9am to midnight, meaning TV advertising spots are unavailable during the breakfast and post-peak day parts.

At The Races is a TV channel dedicated to the broadcasting of horse racing from the UK, US, Ireland, France and Australia, with television programming such as Racing News, Racing Review, Raceday Live and Stateside providing fans of the sport with comprehensive coverage. Brands including Homebase, Enterprise, Eazyfone, Tesco and Hotwire are regular TV advertisers on At The Races.

As a specialist sports channel, At The Races achieves average audience figures ranging from 2,000 during late peak, and up to 60,000 viewers through daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £30 and a maximum of approximately £700 per 30 second broadcast.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

N/A

RACING NEWS,

RACING REVIEW,

RACEDAY PREVIEW,

RACEDAY LIVE

STATESIDE

STATESIDE

N/A

Average number of viewers watching

N/A

Daytime viewing ranges from a low of approximately 10,000 to a high of around 60,000.

Early Peak has viewers of around 10,000 during early evening and up to roughly 40,000 for late evening

Late Peak viewing ranges from a low of approximately 2,000 to a high of around 20,000,

N/A

Typical

Audience Profile

N/A

All adults,

Slight C2DE bias,

Male bias

All adults,

Slight C2DE bias,

Male bias

All adults,

Slight C2DE bias,

Male bias

N/A

Approximate Cost Per Spot (CPS)

N/A

The cost per spot during the At The Races daytime slot ranges from a low of around £30 to a high of approximately £200.

The cost per spot during the At The Races early peak slot ranges from a low of around £200 to a high of approximately £700.

The cost per spot during the At The Races late peak slot ranges from a low of around £40 to a high of approximately £350.

N/A

Regular

Advertisers

N/A

AMIGO LOANS,

EAZYFONE,

NATIONAL ACCIDENT HELPLINE,

OPTIMAX,

MONEYSUPERMARKET.COM

ALDI,

HOMEBASE,

HOTWIRE,

FOX INTERNATIONAL,

TROPICANA

PREMIER INN,

TESCO,

FOX INTERNATIONAL,

ENTERPRISE,

TUI UK

N/A