Television Channels - Blighty

 TV advertising on Blighty

Blighty serves a predominantly adult television audience, attracting a particularly large concentration of 65+ viewers during the daytime and post peak day parts. The channel displays a C2DE bias in its daily TV viewing figures, whilst housewives are a feature in the audience profiles of every day part. Blighty begins broadcasting at 9am every day, effectively eliminating the possibility to run a TV advertising campaign during breakfast.

Blighty exhibits a focus on the different cultural aspects of British life, with a large proportion of its TV programming gathered from the BBC archives. Popular shows such as Coast, Who Do You Think You Are? Made in Britain and Trawlermen help in attracting a variety of brands including Tesco, Wickes, Nestle, Specsavers and Mercedes Benz.

Blighty generates average audience figures ranging from 1,000 during breakfast and post peak, and up to 20,000 viewers through early peak and late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £100 per 30 second broadcast.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

N/A

MADE IN BRITAIN,

JOHNNY KINGDOM: WILD ABOUT,

FANTASY HOMES BY THE SEA,

TV PENNINGTON’S BRITISH ADVENTURE

WHO DO YOU THINK YOU ARE?,

MITCH & MATT’S BIG FISH,

GARY RHODE’S LOCAL FOOD HERO

COAST,

TRAWLERMEN,

THE HOUSE OF TINY TEARAWAYS,

MASTERCRAFTS

MICHAEL PALIN’S NEW EUROPE,

MADE IN BRITAIN,

FANTASY HOMES BY THE SEA

Average number of viewers watching

N/A

Daytime viewing ranges from a low of around 1,000 and a high of roughly 15,000.

Early Peak has viewers of around 2,000 during early evening and up to approximately 20,000 for late evening.

Late Peak viewing varies between a low of around 3,000 and a high of roughly 20,000.

Post peak viewing ranges from a low of approximately 1,000 and a high of around 10,000.

Typical

Audience Profile

N/A

Slight 65+ bias,

C2DE bias,

Male bias,

Housewives

All adults,

Slight C2DE bias,

Male bias,

Housewives

All adults,

Slight C2DE bias,

Slight male bias,

Housewives

Slight 65+ bias,

C2DE bias,

Men & women,

Housewives

Approximate Cost Per Spot (CPS)

N/A

The cost per spot during the Blighty TV daytime slot ranges from a low of around £10 to a maximum of roughly £50

The cost per spot during the Blighty TV early slot ranges from a minimum of approximately £10 to a maximum of around £100

The cost per spot during the Blighty TV late peak slot ranges from a low of approximately £15 to a high of roughly £100

The cost per spot during the Blighty TV post peak slot ranges from a minimum of £10 to a maximum of around £30

Regular

Advertisers

N/A

TESCO,

WALT DISNEY,

32RED,

KERRY FOODS,

DANONE

TEMPUR,

CENTER PARCS,

SECRET ESCAPES,

SAINSBURYS,

WICKES

SPECSAVERS,

COI,

NESTLE,

HARRY CASINO,

MICROSOFT

MFORTUNE,

RECKITT BENCKISER,

DECISION TECHNOLOGIE,

MERCEDES BENZ,

MARS