Television Channel Campaigns

TV Advertising on Bliss

Bliss finds the majority of its popularity within the 16-34 adult demographic, offering television advertisers a platform for targeting this highly sought-after audience group. The TV channel generates a predominantly female viewership, with C2DE bias also evident.

Bliss specialises in the broadcasting of popular music videos, displaying a particular affinity for chart music with TV programming such as New Music for 2013, 50 Biggest OMG Sing-A-Long and Cuddle Up Classics. As a result of its young adult focus, Bliss is particularly popular among brands such as McDonalds, Universal, Sketchers, Boots and Microsoft.

As a prominent music television channel, Bliss garners average audience figures ranging from 1,000 during the breakfast, daytime and early peak, late peak and post peak day parts, and up to 20,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £110 per 30-second broadcast.

The data and costs below are estimates generated from analysis of average TV viewing data. For the exact cost of a specific spot or for a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

MORNING CHILLOUT SESSION

MOST PLAYED SONGS OF 2014,

CUDDLE UP CLASSICS,

DOUBLE TAKE,

TOTALLY BESOTTED WITH…,

NEW MUSIC FOR 2015,

SOMETHING KINDA… BLISS

50 BIGGEST OMG SING-A-LONG SONGS

MORE MUSIC BLISS

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 4,000.

Daytime viewing ranges from a low of approximately 1,000 to a high of around 10,000.

Early Peak viewing varies from a low of around 1,000 to a high of approximately 16,000.

Late Peak viewing varies from a low of around 1,000 to a high of approximately 20,000.

Post Peak viewing varies from a low of around 1,000 to a high of approximately 7,000.

Typical

Audience Profile

16-34 bias,

Slight C2DE bias,

Female bias,

Housewives

16-34 bias,

Slight C2DE bias,

Female bias,

Housewives

16-34 bias,

C2DE bias,

Female bias,

Housewives

16-34 bias,

C2DE bias,

Male bias,

Housewives

16-34 bias,

C2DE bias,

Slight female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Bliss breakfast slot ranges from a low of approximately £10 to a high of roughly £20

The cost per spot during the Bliss daytime slot ranges from a low of approximately £10 to a high of roughly £35

The cost per spot during the Bliss early peak slot ranges from a low of roughly £10 to a high of around £90

The cost per spot during the Bliss late peak slot ranges from a low of approximately £10 to a high of roughly £110

The cost per spot during the Bliss post peak slot ranges from a low of approximately £10 to a high of roughly £25

Regular

Advertisers

AVIVA,

GUMTREE

TESCO

BOOTS

DISNEYLAND PARIS

POSTCODE LOTTERY,

EXPERIAN,

GOOGLE,

O2,

NATIONAL ACCIDENT HELPLINE

KODAK,

BARCLAYS,

MCDONALDS,

SKECHERS,

MICROSOFT

CHURCHILL,

DFS,

HALEWOOD INTERNATIONAL,

BISL,

UNIVERSAL

MATCH.COM,

WALKERS,

AVIVA,

NEW YORK BAGEL COMPANY,

DANONE