Television Channel Campaigns

TV Advertising on The Box

The Box attracts a sizable TV viewing audience of 16-34 adults, providing television advertisers with a platform equipped for targeting this highly sought-after audience group. The TV channel appeals to a chiefly female viewership, with a C2DE bias also apparent.

The Box specialises in the broadcasting of music videos, with its daily schedule consisting largely of TV programing based on charts such as This Week’s Fresh Music Top 20, 10 Fresh Tips for 2013 and the UKHot40. As a consequence of its popularity amongst the 16-344 demographic, The Box is prime stomping ground for brands such as Mango, Lovefilm, Phones 4 U, Orange and 888.com.

As a leading broadcaster of music television, The Box generates average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak, and up to 30,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £150 per 30-second broadcast.

The data and estimated costs below are compiled from analysis of average TV viewing data. For the exact cost of a specific spot or for a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

FIRST4HITS!

UKHOT40,

NEW MUSIC MONTH!,

THIS WEEK’S FRESH MUSIC TOP 20,

10 FRESH TIPS FOR 2013

THE WEEKLY MOST WATCHED 20,

2013’S CHART IMPACT & FUTURE HITS

UKHOT40

FRIDAY NIGHT PARTY MIX!,

FIRST4HITS

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 6,000.

Daytime viewing ranges from a low of approximately 1,000 to a high of around 20,000.

Early Peak viewing varies from a low of around 1,000 to a high of approximately 25,000.

Late Peak viewing varies from a low of around 1,000 to a high of approximately 30,000.

Post Peak viewing varies from a low of around 1,000 to a high of approximately 20,000.

Typical

Audience Profile

16-34 bias,

C2DE bias,

Female bias

Housewives

16-34 bias,

C2DE bias,

Female bias

Housewives

16-34 bias,

C2DE bias,

Female bias,

Housewives

16-34 bias,

C2DE bias,

Female bias

Housewives

16-34 bias,

C2DE bias,

Female bias

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Box breakfast slot ranges from a low of approximately £10 to a high of roughly £20

The cost per spot during the Box daytime slot ranges from a low of approximately £10 to a high of roughly £70

The cost per spot during the Box early peak slot ranges from a low of roughly £10 to a high of around £125

The cost per spot during the Box late peak slot ranges from a low of approximately £10 to a high of roughly £150

The cost per spot during the Box post peak slot ranges from a low of approximately £10 to a high of roughly £70

Regular

Advertisers

MANGO,

PREMIER INN,

SKECHERS,

PHONES 4 U,

LENDING STREAM

AUTOGLASS,

TESCO,

ALTERGRAPHICS,

DEBENHAMS,

CLAIM4REFUNDS

ORANGE,

MCDONALDS,

COTY UK,

ASDA,

LOVEFILM

MAZUMA MOBILE,

888.COM,

MOLSON COORS,

MAXXIUM,

DEBENHAMS

MAXXIUM,

WILLIAM HILL,

GOCOMPARE.COM,

TRIVAGO,

PHONES 4 U