Television Channel Campaigns

TV Advertising on CBS Drama

CBS Drama attracts an adult audience base consisting mainly of female C2DE adult audience, with each day-part drawing different, varied viewership.

The programming on CBS Drama comprises of American dramas from the CBS archives, including shows such as Judging Amy, Dallas and Dynasty. Intent on reaching a large adult audience, brands such as Dyson, O2, Google, Halifax and L’Oreal are regular TV advertisers on CBS Drama.

CBS Drama generates average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 30,000 viewers during daytime and post peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £250 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on CBS Drama, or to discuss a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DYNASTY

DALLAS

TELESHOPPING

JAG

CHEERS

CSI: CRIME SCENE INVESTIGATION

JUDGING AMY

DR QUINN: MEDICINE WOMAN

TOUCHED BY AN ANGEL

DYNASTY

OUTRAGEOUS FORTUNE

MEDIUM

BAD GIRLS

DALLAS

BAD GIRLS

MEDIUM

TELESHOPPING

CSI: CRIME SCENE INVESTIGATION

Average number of viewers watching

Breakfast time viewing varies between a low of approximately 1,000 and a high of around 12,000.

Daytime viewing ranges from a low of roughly 1,000 and a high of approximately 30,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 15,000 for late evening.

Late Peak viewing varies between a low of approximately 1,000 and a high of around 10,000.

Post peak viewing ranges from a low of around 1,000 and a high of roughly 30,000.

Typical

Audience Profile

All adults,

ABC1 bias,

Female bias,

Housewives

All adults,

ABC1 bias,

Female bias,

Housewives

All adults,

ABC1 bias,

Female bias,

Housewives

All adults,

ABC1 bias,

Female bias,

Housewives

Slight 35-44 bias,

ABC1 bias,

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the CBS Drama breakfast slot ranges from a minimum of around £10 to a maximum of roughly £50.

The cost per spot during the CBS Drama daytime slot ranges from a minimum of approximately £15 to a maximum of around £100.

The cost per spot during the CBS Drama early peak slot ranges from a minimum of around £10 to a maximum of roughly £250.

The cost per spot during the CBS Drama late peak slot ranges from a minimum of roughly £10 to a maximum of approximately £200.

The cost per spot during the CBS Drama post peak slot ranges from a minimum of approximately £10 to a maximum of around £100.

Regular

Advertisers

BGR BLOOMER SOLICITORS,

PPI CLAIM LINE,

SPECSAVERS,

GOOGLE,

HALIFAX

O2,

POSTCODE LOTTERY,

GO COMPARE,

LAWYERS 4 U,

AUTOGLASS

L’OREAL,

AVIVA,

888.COM,

BT,

SAMSUNG

LOVE FILM,

MICROSOFT,

DISNEYLAND PARIS,

SKECHERS,

MCDONALDS

VICTOR CHANDLER,

MONEY SUPERMARKET,

LIVERPOOL VICTORIA,

DYSON,

SILVER SPOON