Television Channel Campaigns

Advertising on CITV

CITV provides brands with one of the largest child audiences on UK television, whilst also offering television advertisers a platform for targeting housewives with young children. The channel airs from 6am to 6pm, though TV advertising is only available between 9am and 6pm.

CITV specialises in the broadcasting of kid’s television content, plucking most of its schedule from the ITV archives. Examples of CITV’s programming include Horrid Henry, My Parents are Aliens and Sooty. As a result of its child focus, the channel is particularly popular among brands such as Mookie Toys, Lego, Walt Disney, Mattel and Sketchers, all of whom are regular advertisers.

As a prominent children’s TV channel, CITV garners average audience figures ranging from 1,000 during the daytime and early peak day parts, and up to 175,000 viewers through daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £550 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of a specific spot or for a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

There are no advertisements during the breakfast day part.

BOOKABOO

HORRID HENRY

PLANET SKETCH

OLLY THE LITTLE WHITE VAN

MY PARENTS ARE ALIENS

EVEN STEVENS

MY PHONE GENIE

Channel off air.

Channel off air.

Average number of viewers watching

N/A

Daytime viewing ranges from a low of approximately 1,000 to a high of around 175,000.

Early Peak viewing varies from a low of around 1,000 to a high of approximately 100,000.

Channel off air.

Channel off air.

Typical

Audience Profile

N/A

Slight 16-34 bias,

C2DE bias,

Female bias,

Housewives

Slight 16-34 bias,

C2DE bias,

Female bias,

Housewives

Channel off air.

Channel off air.

Approximate Cost Per Spot (CPS)

N/A

The cost per spot during the CITV daytime slot ranges from a low of approximately £10 to a high of roughly £550

The cost per spot during the CITV early peak slot ranges from a low of roughly £10 to a high of around £300.

Channel off air.

Channel off air.

Regular

Advertisers

N/A

MOOKIE TOYS,

MOVIESTARPLANET,

FLAIR LEISURE,

MANOR HOUSE HOTEL,

POKEMON EUROPE

SMYTHS TOYS,

LEGO,

MATTEL,

SKETCHERS,

WALT DISNEY

Channel off air.

Channel off air.