Television Channel Campaigns

TV Advertising on Cartoon Network

As one of the UK’s largest kids television broadcasters Cartoon Network attracts a substantial child audience, as well as the parents of varying ages tuning in for a spot of shared viewing. The TV channel’s audience figures display a slight leaning towards the ABC1 demographic.

Cartoon Network places an emphasis on the airing of new cartoons such as Star Wars: The Clone Wars and Battle Force 5, whilst its later day parts are reserved for content that caters to a slightly older child audience with old favourites such as Cow & Chicken and Jonny Bravo. As a leading children’s channel, Cartoon Network is a favourite hunting ground for brands such as Lego, Disney, Weetabix, Virgin Media and Morrison’s, all of which look to tap into the platform’s mixed audience.

As a digital specialist, Cartoon Network achieves average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 80,000 viewers during breakfast (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £250 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of advertising on Cartoon Network, or for a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

REGULAR SHOW,

THE AMAZING WORLD OF GUMBALL

ADVENTURE TIME,

JONNY TEST,

STAR WARS: THE CLONE WARS

BATTLE FORCE 5,

TRANSFORMERS PRIME,

THE AMAZING WORLD OF GUMBALL,

HARRY HILL’S TV BURP

CARTOON CARTOONS,

COW AND CHICKEN,

JONNY BRAVO,

BAKUGAN: MECHTANIUM SURGE

CHOPPY SOCKY CHOOKS,

FANTASTIC FOUR,

CARTOON CARTOONS

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 80,000.

Daytime viewing varies between a low of roughly 1,000 and a high of around 60,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 40,000 for late evening.

Late Peak viewing ranges from a low of around 1,000 to a high of approximately 5,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 5,000.

Typical

Audience Profile

All adults,

Slight C2DE bias,

Female bias,

Housewives

All adults,

C2DE & ABC1,

Female bias,

Housewives

All adults,

ABC1 bias,

Men & women,

Housewives

All adults,

ABC1 bias,

Slight female bias,

Housewives

16-34 bias,

ABC1 bias,

Male bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Cartoon Network breakfast slot ranges from a minimum of £10 and a maximum of roughly £250.

The cost per spot during the Cartoon Network daytime slot ranges from a minimum of £10 and a maximum of around £175.

The cost per spot during the Cartoon Network early peak slot ranges from a minimum of £10 and a maximum of approximately £100.

The cost per spot during the Cartoon Network late peak slot ranges from a minimum of £10 and a maximum of roughly £20.

The cost per spot during the Cartoon Network post peak slot ranges from a minimum of £10 and a maximum of approximately £20.

Regular

Advertisers

LEAP FROG TOYS,

MCDONALDS,

LEGO,

HASBRO,

BUBBLE GUM INTERACTIVE

GLADSTONE BROOKES,

MERLIN ENTERTAINMENT,

VIRGIN MEDIA,

WEETABIX,

LAWYERS 4 U

ANIMAL FRIENDS INSURANCE,

DEBT ADVISORY LINE,

DOGS TRUST,

GREEN FLAG,

AXA HEALTHCARE

SCA HYGIENE,

GO COMPARE,

WALT DISNEY,

PROCTER & GAMBLE,

TALKTALK

MORRISONS,

RECKITT BENCKISER,

COI,

BT,

UNILEVER