Television Channel Campaigns

TV advertising on Challenge

Challenge TV caters to a varied age range of television viewers, with audience figures attributable to both men and women throughout the day. Challenge is also particularly popular amongst housewives, whilst TV viewing data presents a slight C2DE tilt.

Challenge TV exhibits a focus on game shows in its programming. Its schedule, consisting of content such as Catchphrase, Deal or No Deal, Classic Who Wants to be a Millionaire and Bullseye, is selected from the archives of other broadcasters such as ITV and the BBC. Challenge TV’s wide-reaching appeal means a diverse range of brands including Wickes, Subway, Microsoft, We Buy Any Car and Disneyland Paris are regular advertisers on the channel.

As a specialist television broadcaster, Challenge TV accrues average audience figures ranging from 10,000 during breakfast and up to 170,000 viewers through late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £30 and a maximum of approximately £750 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of a specific spot or for a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DEAL OR NO DEAL,

ALL NEW BLOCKBUSTERS,

ARE YOU SMARTER THAN A 10-YEAR-OLD?

CATCHPHRASE,

BULLSEYE,

GOING FOR GOLD,

GOLDEN BALLS

UK’S STRONGEST MAN 2012,

THE CRYSTAL MAZE,

POINTLESS

CLASSIC WHO WANTS TO BE A MILLIONAIRE?,

2013 BAFTA GAMES AWARDS: WINNERS

TAKESHI’S CASTLE REBOOTED: A-Z,

8 OUT OF 10 CATS UNCUT,

MXC: MOST EXTREME ELIMINATION CHALLENGE

Average number of viewers watching

Breakfast time viewing varies between a low of roughly 10,000 and a high of approximately 40,000.

Daytime viewing ranges from a low of around 15,000 and a high of roughly 60,000.

Early Peak has viewers of around 20,000 during early evening and up to approximately 100,000 for late evening.

Late Peak viewing varies between a low of around 45,000 and a high of roughly 170,000.

Post peak viewing ranges from a low of approximately 20,000 and a high of around 140,000.

Typical

Audience Profile

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Men & women,

Housewives

All adults,

C2DE bias,

Men & women,

Housewives

All adults,

C2DE bias,

Men & women,

Housewives

All adults,

C2DE bias,

Men & women,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Challenge TV breakfast slot ranges from a minimum of £30 to a maximum of around £120

The cost per spot during the Challenge TV daytime slot ranges from a low of around £45 to a maximum of roughly £180

The cost per spot during the Challenge TV early slot ranges from a minimum of approximately £90 to a maximum of around £450

The cost per spot during the Challenge TV late peak slot ranges from a low of approximately £200 to a high of roughly £750

The cost per spot during the Challenge TV post peak slot ranges from a minimum of £60 to a maximum of around £425

Regular

Advertisers

MAGNET,

WONGA,

WICKES,

DISNEYLAND PARIS,

BOOTS

LOVEFILM,

MONEYSUPERMARKET,

QUICKQUID,

JOHNSON & JOHNSON,

GLADSTONE BROOKES

LIONS GATE,

PROCTER & GAMBLE,

GLOBAL RADIO,

SONY PICTURES,

VIRGIN MEDIA

CUSSONS,

NEWS INTERNATIONAL,

SAUCY FISH COMPANY,

ICELAND,

MICROSOFT

MATCH.COM,

WE BUY ANY CAR,

ARGOS,

MARKS & SPENCER,

SUBWAY