Television Channel Campaigns

Advertising on Channel 4

Channel 4 is a fertile landscape for advertisers, offering a sizable and diverse audience base as well as the opportunity to implement highly targeted regional campaigns. The channel is particularly popular among young adults, whilst housewives, children and students generate strong viewing figures during the morning and daytime slots.

Channel 4 has developed a reputation for its often challenging and cutting-edge broadcasts. It regularly commissions independent productions, whilst series such as Hollyoaks and The Big Bang Theory offer general entertainment to a more female audience. Due to its wide appeal, Channel 4 attracts the business of major brands such as Asda, Microsoft, Apple, Go Compare and Nintendo all of whom target various time slots in their extensive campaigns.

As the UK’s second largest commercial broadcaster, Channel 4 achieves average audience figures ranging from 4,000 during the post peak time slot and up to 2,500,000 viewers during early peak and late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £20 and a maximum of approximately £12,000 per 30 second broadcast. TV viewing figures and estimated costs are generated from analysis of average TV viewing data. For the exact cost to advertise on Channel 4, or to discuss a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

THE HOOBS,

EVERYBODY LOVES RAYMOND,

FRASIER,

SUPERNANNY US

SUPERSIZE VS SUPERSKINNY

A PLACE BY THE SEA

THE BIG BANG THEORY

COUNTDOWN

DEAL OR NO DEAL

COME DINE WITH ME,

HOLLYOAKS,

THE SIMPSONS,

CHANNEL 4 NEWS

8 OUT OF 10 CATS,

MILLION POUND DROP,

SECRET MILLIONAIRE,

SHAMELESS

FRESH MEAT,

RUDE TUBE,

COUNTDOWN,

SPOTLIGHT

Average number of viewers watching

Breakfast time viewing varies from around 10,000 for early morning kids shows to around 400,000.

Daytime viewing ranges from roughly 50,000 in the morning to approximately 2,300,000 in the afternoon.

Early Peak has viewers of around 195,000during early evening and up to around 2,500,000 for late evening.

Late Peak viewing ranges from a low of approximately 150,000 to a high of around 2,500,000.

Post Peak viewing ranges from a low of roughly 4,000 to a maximum of approximately 1,000,000.

Typical

Audience Profile

All adults,

C2DE bias

Men and Women,

Housewives

All adults,

C2DE bias

Men and Women,

Housewives

16-34,

C2DE bias

Female bias,

Housewives

16-34,

C2DE and ABC1,

Female bias,

Housewives

All adults,

C2DE bias

Men and Women,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Channel 4 breakfast slot ranges from a low of roughly £20 to a high of approximately £1,200.

The cost per spot during the Channel 4 breakfast slot ranges from a low of roughly £150 to a high of approximately £7,000.

The cost per spot during the Channel 4 breakfast slot ranges from a low of roughly £800 to a high of approximately £12,000

The cost per spot during the Channel 4 breakfast slot ranges from a low of roughly £700 to a high of approximately £12,000.

The cost per spot during the Channel 4 breakfast slot ranges from a low of roughly £20 to a high of approximately £3,500.

Regular

Advertisers

ASDA,

MICROSOFT,

PHONES 4 U,

LOVE FILM,

AVIVA

APPLE,

DYSON,

FIRST 4 LAWYERS,

DFS,

GO COMPARE

SAINSBURY’S,

INSURE AND GO,

NINTENDO,

CHURCHILL,

TRIVAGO

BUPA,

SPECSAVERS,

VIRGIN,

VODAPHONE,

L’OREAL

COORS,

BURGER KING,

STARPLAN FURNITURE,

BRITISH GAS,

FABERGE