Television Channel Campaigns

Advertising on Channel 5

Channel 5 provides advertisers to tap into a diverse national audience, finding particular favour amongst young adults and those with families. Its morning time slot is a popular choice for housewives with young children, whilst the evenings generate sizable viewing figures thanks to a focus on general entertainment.

Channel 5 is one of the UK’s most prominent commercial television broadcasters, with hugely popular shows such as Big Brother, The Gadget Show and CSI dominating its daily schedule. Channel 5 is prime hunting ground for UK advertisers such as Wonga, Direct Line, Insure and Go, Mattel and Autoglass, thanks to the wide and varied audience base attracted to the station.

As the UK’s third largest commercial broadcaster, Channel 5 achieves average audience figures ranging from 1,000 during the post peak time slot and up to 2,700,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £20 and a maximum of approximately £8,500 per 30 second broadcast. These TV viewing figures and all estimated costs are generated from analysis of average TV viewing data. For the exact cost to advertise on Channel 5, or to discuss a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

THOMAS AND FRIENDS

ELMO’S WORLD

FIFI AND THE FLOWERTOTS

PEPPA PIG

CITY OF FRIENDS

THE GADGET SHOW

BIG BROTHER

THE WRIGHT STUFF

EXTREME FISHING WITH ROBSON GREEN

THE MENTALIST

OK TV

HOME AND AWAY

NEIGHBOURS

5 NEWS

BIG BROTHER

BIG BROTHER’S BIT ON THE SIDE

NCIS,

DALLAS

SUPERCASINO

POKER: THE BIG GAME

FILM

Average number of viewers watching

Breakfast time viewing varies from approximately 5,500 for early morning kids shows to around 320,000.

Daytime time viewing varies from roughly 60,000 to approximately 1,000,000.

Early Peak viewing ranges from a low of around 30,000 to a high of approximately 1,200,000.

Late Peak viewing varies from approximately 150,000 to a maximum of around 2,700,000

Post Peak viewing ranges from 1,000 to a high of approximately 1,400,000.

Typical

Audience Profile

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Channel 5 breakfast slot ranges from a low of around £20 to a high of approximately £1,000.

The cost per spot during the Channel 5 daytime slot ranges from a low of roughly £150 to a high of around £3,000.

The cost per spot during the Channel 5 early peak ranges from a low of approximately £100 to a high of roughly £3,500.

The cost per spot during the Channel 5 late peak ranges from a low of around £400 to a high of approximately £8,500.

The cost per spot during the Channel 5 post peak slot ranges from a low of roughly £20 to a high of around £3,500.

Regular

Advertisers

HASBRO,

MATTEL,

SMYTHS TOYS,

MUSIC MAGPIE,

VTECH ELECTRONICS

AUTOGLASS,

INSURE AND GO,

LAWYERS 4 U,

WONGA,

GO COMPARE

PPI CLAIM LINE,

DYSON,

GREAT ORMOND STREET,

DIRECT LINE,

HEALTH LOTTERY

DFS,

L’OREAL,

GOOGLE,

VIRGIN MEDIA,

MANGO

LADBROKES,

1&1 INTERNET,

COORS,

MCDONALDS,

DISNEYLAND PARIS