Television Channel Campaigns

TV Advertising on Comedy Central

Comedy Central attracts a predominantly 16-34 television audience, with a youthful viewing presence visible across all day parts. The channel generates an equal level of appeal in both the ABC1 and C2DE demographics, whilst there is also no discernable difference in the volume of male and female TV viewers tuning in.

Comedy Central’s programming schedule features a blend of comedy series, such as Two and a Half Men, South Park and Friends, and stand-up content like Live at the Apollo. Brands including Hungryhouse.com, Gumtree, Microsoft, Nestle and Vauxhall are all frequent TV advertisers on Comedy Central, with each seeking to reach the channel’s young adult audience.

Comedy Central is a leading television channel in the comedy category, achieving average audience figures ranging from 1,000 during breakfast, daytime, early peak, late peak and post peak, and up to 170,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £3,000 per 30 second broadcast. These figures should be used as a guideline only.

The data and estimated costs below are compiled from analysis of average TV viewing data. For the exact cost of a specific spot or for a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

TELESHOPPING,

THE PENGUINS OF MADAGASCAR

FRIENDS,

MR BEAN,

TWO AND A HALF MEN,

SCRUBS

SCRUBS,

RULES OF ENGAGEMENT,

TWO AND A HALF MEN,

SEX AND THE CITY

MIKE AND MOLLY,

LIVE AT THE APOLLO,

WHITNEY,

FRIENDS

COMEDY CENTRAL AT THE COMEDY STORE,

SEX AND THE CITY,

TWO AND A HALF MEN,

SOUTH PARK

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 65,000.

Daytime viewing varies between a low of roughly 1,000 and a high of around 110,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 110,000 for late evening.

Late Peak viewing ranges from a low of around 1,000 to a high of approximately 170,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 110,000.

Typical

Audience Profile

16-34 bias,

C2DE & ABC1

Men & women

16-34 bias,

C2DE & ABC1

Men & women

16-34 bias,

C2DE & ABC1

Men & women

16-34 bias,

C2DE & ABC1

Men & women

16-34 bias,

C2DE & ABC1

Slight male bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Comedy Central breakfast slot ranges from a minimum of £10 and a maximum of roughly £200.

The cost per spot during the Comedy Central daytime slot ranges from a minimum of £10 and a maximum of around £350.

The cost per spot during the Comedy Central early peak slot ranges from a minimum of £10 and a maximum of approximately £2,000.

The cost per spot during the Comedy Central late peak slot ranges from a minimum of £10 and a maximum of roughly £3,000.

The cost per spot during the Comedy Central post peak slot ranges from a minimum of £10 and a maximum of approximately £350.

Regular

Advertisers

RATED PEOPLE,

BOOTS,

HOTWIRE,

ELLAS KITCHEN,

LAWYERS 4 U

HUNGRYHOUSE.COM,

EDF ENERGY,

FERRERO,

DANONE,

GUMTREE

TALKTALK,

888.COM,

WARBURTONS,

VIRGIN HOLIDAYS,

MICROSOFT

CYPRUS TOURISM,

WALT DISNEY,

ESTEE LAUDER,

NESTLE,

WEETABIX

PEACHY.CO.UK,

SECRET ESCAPES,

MAGNET,

KELLOGG,

VAUXHALL