TV Advertising on Comedy Central
Comedy Central attracts a
predominantly 16-34 television audience, with a youthful viewing presence
visible across all day parts. The channel generates an equal level of appeal in
both the ABC1 and C2DE demographics, whilst there is also no discernable
difference in the volume of male and female TV viewers tuning in.
Comedy Central’s programming
schedule features a blend of comedy series, such as Two and a Half Men, South
Park and Friends, and stand-up content like Live at the Apollo. Brands
including Hungryhouse.com, Gumtree, Microsoft, Nestle and Vauxhall are all
frequent TV advertisers on Comedy Central, with each seeking to reach the
channel’s young adult audience.
Comedy Central is a leading television channel in the
comedy category, achieving average audience figures ranging from 1,000 during
breakfast, daytime, early peak, late peak and post peak, and up to 170,000
viewers during late peak (see table below). Subsequently, the cost per spot can
vary from between a minimum of around £10 and a maximum of approximately £3,000
per 30 second broadcast. These figures should be used as a guideline only.
The data and
estimated costs below are compiled from analysis of average TV viewing
data. For the exact cost of a specific spot or for a free television campaign
plan for your business, get in touch by completing the television campaign planning form.
|
|
Breakfast
06:00-09:30
|
Daytime
09:30-17:30
|
Early
Peak
17:30-20:30
|
Late
Peak
20:30-23:30
|
Post
Peak
23:30-06:00
|
|
Typical
Programming
|
TELESHOPPING,
THE PENGUINS OF MADAGASCAR
|
FRIENDS,
MR BEAN,
TWO AND A HALF MEN,
SCRUBS
|
SCRUBS,
RULES OF ENGAGEMENT,
TWO AND A HALF MEN,
SEX AND THE CITY
|
MIKE AND MOLLY,
LIVE AT THE APOLLO,
WHITNEY,
FRIENDS
|
COMEDY CENTRAL AT THE COMEDY STORE,
SEX AND THE CITY,
TWO AND A HALF MEN,
SOUTH PARK
|
|
Average number of viewers watching
|
Breakfast time
viewing ranges from a low of around 1,000 to a high of approximately 65,000.
|
Daytime
viewing varies between a low of roughly 1,000 and a high of around 110,000.
|
Early Peak has
viewers of around 1,000 during early evening and up to roughly 110,000 for
late evening.
|
Late Peak
viewing ranges from a low of around 1,000 to a high of approximately 170,000.
|
Post peak
viewing varies between a low of approximately 1,000 and a high of roughly 110,000.
|
|
Typical
Audience Profile
|
16-34 bias,
C2DE & ABC1
Men & women
|
16-34 bias,
C2DE & ABC1
Men & women
|
16-34 bias,
C2DE & ABC1
Men & women
|
16-34 bias,
C2DE & ABC1
Men & women
|
16-34 bias,
C2DE & ABC1
Slight male bias
|
|
Approximate Cost Per Spot (CPS)
|
The cost per
spot during the Comedy Central breakfast slot ranges from a minimum of £10
and a maximum of roughly £200.
|
The cost per
spot during the Comedy Central daytime slot ranges from a minimum of £10 and
a maximum of around £350.
|
The cost per
spot during the Comedy Central early peak slot ranges from a minimum of £10
and a maximum of approximately £2,000.
|
The cost per
spot during the Comedy Central late peak slot ranges from a minimum of £10 and
a maximum of roughly £3,000.
|
The cost per
spot during the Comedy Central post peak slot ranges from a minimum of £10
and a maximum of approximately £350.
|
|
Regular
Advertisers
|
RATED PEOPLE,
BOOTS,
HOTWIRE,
ELLAS KITCHEN,
LAWYERS 4 U
|
HUNGRYHOUSE.COM,
EDF ENERGY,
FERRERO,
DANONE,
GUMTREE
|
TALKTALK,
888.COM,
WARBURTONS,
VIRGIN HOLIDAYS,
MICROSOFT
|
CYPRUS TOURISM,
WALT DISNEY,
ESTEE LAUDER,
NESTLE,
WEETABIX
|
PEACHY.CO.UK,
SECRET ESCAPES,
MAGNET,
KELLOGG,
VAUXHALL
|