Television Channel Campaigns

TV Advertising on Dave

Dave offers television advertisers an expansive audience base of generally younger adults, many of whom are professionals tuning into the later time slots. The daytime slot is also particularly popular amongst students, whilst, overall, the channel holds more appeal to male viewers.

Dave, known as ‘The Home of Witty Banter’, specialises in British comedy and general entertainment, such as Mock the Week, QI XL and Top Gear, with much of its content emanating from terrestrial television archives. Brands such as Love Film, Match.com, Google, William Hill and Heineken are regular TV advertisers on the channel.

As a prominent general entertainment TV channel, Dave achieves average audience figures ranging from 1,000 during breakfast, daytime, late peak and post peak, and up to 500,000 viewers through post peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £2,000 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of advertising on Dave, as part of a television campaign for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

BANG GOES THE THEORY

TOP GEAR

EXTREME DREAMS

FIFTH GEAR

THE GADGET SHOW

DRAGONS DEN

SEASIDE RESCUE

TOP GEAR

RED DWARF

DRAGONS DEN

JAME MAY’S BIG IDEAS

WOULD I LIE TO YOU?

MEN BEHAVING BADLY

QI XL

MOCK THE WEEK

JO BRAND’S BIG SPLASH

MOCK THE WEEK

MEN BEHAVING BADLY

JO BRAND’S BIG SPLASH

TELESHOPPING

Average number of viewers watching

Breakfast time viewing varies from a low of around 1,000 to a high of roughly 120,000.

Daytime viewing ranges from a low of approximately 6,000 to a high of around 200,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 250,000 for late evening

Late Peak viewing ranges from a low of approximately 25,000 to a high of around 500,000,

Post peak viewing ranges from a low of roughly 1,000 to a high of around 400,000.

Typical

Audience Profile

All adults,

C2DE bias,

Male bias

Slight 16-34 bias,

C2DE bias,

Male bias

All adults,

C2DE bias,

Male bias

All adults,

C2DE & ABC1

Male bias,

Housewives

All adults,

C2DE & ABC1,

Men & Women,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Dave breakfast slot ranges from a low of around £10 to a high of approximately £350.

The cost per spot during the Dave daytime slot ranges from a low of around £20 to a high of approximately £750.

The cost per spot during the Dave early peak slot ranges from a low of around £20 to a high of approximately £1,000.

The cost per spot during the Dave late peak slot ranges from a low of around £100 to a high of approximately £2,000.

The cost per spot during the Dave post peak slot ranges from a low of around £10 to a high of approximately £1,000.

Regular

Advertisers

WONGA,

MAZUMA MOBILE,

NATIONAL ACCIDENT HELPLINE,

VIRGIN MEDIA,

GO COMPARE

BT,

POUNDS TO POCKET,

CARTAKEBACK.COM,

LOVE FILM,

GLADSTONE BROOKES

DYSON,

DFS,

QUICKQUID,

MONEY SUPERMARKET,

GOOGLE

COORS,

MICROSOFT,

LADBROKES,

HEINEKEN,

MATCH.COM

WILLIAM HILL,

INTEL,

ENTERPRISE,

EHARMONY,

NETPLAY