Television Channel Campaigns

TV Advertising on Discovery

Discovery is a digital television channel that’s popular amongst the teenage-to-adult demographic. Its daytime and late night broadcasts draw in a large student audience, whilst peak programming attracts a more varied, yet predominantly male, adult viewership.

Discovery’s speciality is the broadcasting of television content that serves to entertain and inform, with shows such as Mythbusters and Weird or What catering to the tastes of an inquisitive audience. Brands such Go Compare, Red Bull, Kodak, Microsoft and Halifax are all regular television advertisers on Discovery, seeking to generate a brand presence amid the channel’s diverse adult audience.

Discovery is a leading television channel in the nature and history category, gleaning average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 85,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,000 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Discovery, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

AUCTION KINGS

EXTREME ENGINEERING

MYTHBUSTERS

HOW IT’S MADE

BATTLEFIELD MYSTERIES

WEIRD OR WHAT

RAGING PLANETS

ICE PILOTS

AMERICAN GUNS

MAN, WOMAN, WILD

WHEELER DEALERS REVISITED

MYTHBUSTERS

GOLD RUSH

DEADLIEST CATCH

MOMENTS OF TERROR

ICE PILOTS

AMERICAN CHOPPER

BORN SURVIVOR

WHEELER DEALERS

Average number of viewers watching

Breakfast time viewing varies between a low of around 1,000 to a high of approximately 25,000.

Daytime viewing ranges from a low of roughly 1,000 to a high of around 40,000.

Early Peak has viewers of around 1,000 during early evening and up to approximately 45,000 for late evening

Late Peak viewing varies from a low of roughly 1,000 to a high of around 85,000.

Post peak viewing ranges from a low of approximately 1,000 to a high of around 45,000.

Typical

Audience Profile

All adults,

C2DE bias,

Male bias

All adults,

C2DE bias,

Male bias

All adults,

Slight C2DE bias,

Male bias

16-34 bias,

C2DE bias,

Male bias

16-34 bias,

C2DE bias,

Male bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Discovery breakfast slot ranges from a low of approximately £10 to a high of roughly £100.

The cost per spot during the Discovery daytime slot ranges from a low of around £10 to a high of approximately £150.

The cost per spot during the Discovery early peak slot ranges from a low of roughly £10 to a high of around £550.

The cost per spot during the Discovery late peak slot ranges from a low of approximately £10 to a high of roughly £1,000.

The cost per spot during the Discovery post peak slot ranges from a low of around £10 to a high of approximately £150.

Regular

Advertisers

NATIONAL ACCIDENT HELPLINE,

AVIVA,

BATHSTORE,

GO COMPARE,

BGR BLOOMER

CHURCHILL,

GREEN FLAG,

LAWYERS 4 U,

SAFESTYLE UK,

WE BUY ANY CAR

DIRECT LINE,

DFS,

HALIFAX,

RED BULL,

ZOOPLA

DYSON,

KWIK FIT,

MARKS & SPENCER,

KODAK,

DREAMS

TOURISM IRELAND,

MICROSOFT,

ENTERPRISE,

EHARMONY,

LOVE FILM