Television Channel Campaigns

TV advertising on E!

E! is an American television channel that accommodates a young, predominantly female audience base. Its TV content boasts particular popularity amongst the 16-34 demographic, whilst an even spread of C2DE and ABC1 viewers is evident in the analysis of audience figures.

The channel exercises a focus on Hollywood and showbiz-related content, with programming such as Fashion Police, Keeping Up with the Kardashians and Kendra among the most popular shows. Considering the channel’s key demographic, brands such as Netflix, Sony, EHarmony, Renault and Lovefilm are regular advertisers throughout the day.

E!, as a digital specialist channel, achieves average TV viewing figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to to approximately 120,000 during late peak (see table below). Subsequently, the cost per spot can be as little as £10 or as much as £2,100 per 30 second broadcast.

The data and estimated costs below are compiled from analysis of average TV viewing data. For the exact cost of advertising on E!, as part of a television campaign for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

THS,

FASHION POLICE,

E! NEWS,

HOW’D YOU GET SO RICH?

KOURTNEY & KIM TAKE NEW YORK,

THE E! TRUE HOLLYWOOD STORY,

MY KID’S GONNA BE FAMOUS,

THEN AND NOW

KENDRA,

KEEPING UP WITH THE KARDASHIANS,

E! NEWS,

THE DANCE SCENE

BETHENNY EVER AFTER,

ROVE LA,

KHLOE AND LEMAR,

FASHION POLICE

DR. 90210,

CHELSEA LATELY,

GIRLS OF THE PLAYBOY MANSION,

TELESHOPPING.

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 20,000.

Daytime viewing varies between a low of roughly 1,000 and a high of around 70,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 60,000 for late evening.

Late Peak viewing ranges from a low of around 1,000 to a high of approximately 120,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 30,000.

Typical

Audience Profile

Slight 16-34 bias,

C2DE & ABC1,

Female bias,

Housewives

16-34 bias,

C2DE & ABC1,

Female bias,

Housewives

16-34 bias,

C2DE & ABC1,

Female bias,

Housewives

16-34 bias,

C2DE & ABC1,

Female bias,

Housewives

All adults,

C2DE & ABC1,

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the E! breakfast slot ranges from a minimum of £10 and a maximum of roughly £70.

The cost per spot during the E! daytime slot ranges from a minimum of £10 and a maximum of around £200

The cost per spot during the E! early peak slot ranges from a minimum of £10 and a maximum of approximately £1,000

The cost per spot during the E! late peak slot ranges from a minimum of £10 and a maximum of roughly £2,100.

The cost per spot during the E! post peak slot ranges from a minimum of £10 and a maximum of approximately £100.

Regular

Advertisers

WONGA,

SAINSBURYS,

BGR BLOOMER SOLICITORS,

GO COMPARE,

PPI CLAIMLINE

OPTIMAX,

NETFLIX,

LAWYERS 4 U,

LIFES2GOOD,

BATHSTORE

LOVEFILM,

LLOYDS,

DIRECT LINE INSURANCE,

888.COM,

MARKS & SPENCER

EHARMONY,

DEBENHAMS,

DYSON,

SONY,

CARADON EVEREST

VICTOR CHANDLER,

HANKOOK TYRES,

RENAULT,

PREMIER FOODS,

TETLEY