Television Channel Campaigns

Advertising on E4

E4, as a leading broadcaster of general entertainment broadcasting, offers advertisers a potentially lucrative opportunity to tap into a predominantly 16-34 audience base, with a particular focus on female viewers.

The channel’s programming contains a mixture of imported American sitcoms such as How I Met Your Mother and Scrubs, and British shows such as The Inbetweeners and Skins. Due to this and its resultant popularity amongst younger adults, E4 is a primary advertising target for brands such as Red Bull, Microsoft, Heineken, Mango and Google.

Being the sixth largest commercial broadcaster in the UK, E4 generates average television viewing figures ranging from 1,000 during post peak to a high of around 475,000 during early peak (see table below). Consequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £8,500 per 30 second broadcast.

The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on E4, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

SWITCHED

ONE TREE HILL

90210

SUPERNANNY US

HOLLYOAKS

SCRUBS

RULES OF ENGAGEMENT

GILMORE GIRLS

HOW I MET YOUR MOTHER

THE BIG BANG THEORY

MY NAME IS EARL

HOLLYOAKS

2 BROKE GIRLS

MISFITS

MADE IN CHELSEA

THE INBETWEENERS

ALAN CARR: CHATTY MAN

MISFITS

SCRUBS

THE BIG BANG THEORY

Average number of viewers watching

Breakfast time viewing varies from a low of around 5,500 to a high of approximately 130,000.

Daytime viewing varies from a low of approximately 10,000 to a high of roughly 325,000.

Early Peak has viewers of roughly 10,000 during early evening and up to around 475,000 for late evening

Late Peak viewing varies from a low of approximately 20,000 to a high of around 450,000.

Post peak viewing ranges from a low of around 1,000 to a high of approximately 280,000.

Typical

Audience Profile

16-34 bias,

C2DE and ABC1,

Female bias,

Housewives

16-34 bias,

C2DE and ABC1,

Female bias,

Housewives

16-34 bias,

C2DE and ABC1,

Female bias,

Housewives

16-34 bias,

C2DE and ABC1,

Female bias,

Housewives

16-34 bias,

C2DE and ABC1,

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the E4 breakfast slot ranges from a low of roughly £20 to a high of approximately £400.

The cost per spot during the E4 daytime slot ranges from a low of around £30 to a high of roughly £1,000.

The cost per spot during the E4 early peak slot ranges from a low of approximately £200 to a high of around £8,500.

The cost per spot during the E4 late peak slot ranges from a low of roughly £300 to a high of approximately £8,000.

The cost per spot during the E4 post peak slot ranges from a low of around £10 to a high of roughly £1,000.

Regular

Advertisers

HALIFAX,

BT,

888.COM,

TESCO,

HEINEKEN

DISNEYLAND PARIS,

MATCH.COM,

CLAIMS DIRECT,

GO COMPARE,

QUICK QUID

MONEY SUPERMARKET,

QUICK CASH,

ASDA,

MANGO,

GOOGLE

HUNGRY HOUSE,

RED BULL,

UNIFORM DATING,

COTY UK,

BOOHOO

WOWCHER,

MARKS & SPENCERS,

COORS,

MICROSOFT,

WILLIAM