Television Channel Campaigns

TV Advertising on Five USA

Five USA caters to a varied adult audience base, facilitating brands with a large viewership comprising housewives, professionals, students and the retired.

Five USA specialises in the broadcasting of imported American television content, airing shows such as Sons of Anarchy, Numb3rs and CSI: Miami. Brands such as Zoopla, Expedia, Virgin Media, Nintendo and Gumtree are regular advertisers, running campaigns that target the diverse range of adult television viewers tuning in.

Five USA generates average audience figures ranging from 1,000 during the breakfast, daytime and early peak day parts and up to 325,000 viewers during daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,500 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Five USA, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

TELESHOPPING

WHOSE LINE IS IT ANYWAY?

CSI: CRIME SCENE INVESTIGATION

FILM

CSI:MIAMI

FILM

TRUE JUSTICE

SONS OF ANARCHY

FILM

CSI: NEW YORK

NUMB3RS

FILM

Average number of viewers watching

Breakfast time viewing varies between a low of around 1,000 and a high of roughly 16,000.

Daytime viewing ranges from a low of approximately 1,000 to a high of around 325,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 135,000 for late evening

Late Peak viewing varies between a low of around 14,000 and a high of approximately 187,000.

Post peak viewing ranges from a low of approximately 3,000 and a high of around 285,000.

Typical

Audience Profile

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Men & Women,

Housewives

All adults,

C2DE bias,

Men & Women,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Five USA breakfast slot ranges from a low of around £10 to a high of approximately £50.

The cost per spot during the Five USA daytime slot ranges from a low of roughly £10 to a high of around £800.

The cost per spot during the Five USA early peak slot ranges from a low of approximately £10 to a high of roughly £1,000.

The cost per spot during the Five USA late peak slot ranges from a low of around £100 to a high of roughly £1,500.

The cost per spot during the Five USA post peak slot ranges from a low of approximately £10 to a high of around £750.

Regular

Advertisers

LEO ABSE & COHEN,

GO COMPARE,

POST CODE LOTTERY,

WONGA,

ZOOPLA

OPTICAL EXPRESS,

TOMBOLA,

DISNEYLAND PARIS,

EXPEDIA,

LIVERPOOL VICTORIA

888.COM,

VIRGIN MEDIA,

HALIFAX,

HEALTH LOTTERY,

LLOYDS

BRITISH GAS,

VISIT SCOTLAND,

MICROSOFT,

NINTENDO,

WILLIAM HILL

BET365,

BSKYB,

HEINEKEN,

GUMTREE,

LOVE FILM