Television Channel Campaigns

TV Advertising on Flava.

Flava attracts a TV viewing audience of predominantly 16-34 adults, supplying television advertisers with a platform primed for targeting a highly sough-after viewing audience. The TV channel appeals to a mostly female viewership, whilst research has identified a higher prevalence of C2DE viewers than ABC1.

Flava exercises a focus on music videos centred on the R&B and hip hop genres, with TV programming such as Big Beatz & Top Tunes, R&B Slow Jamz, Hip Hop Bangers and Tweetz & Tunez serving an urban TV audience. Brands such as Red Bull, Match.com, Gumtree, Mazuma Mobile and McDonald’s are regular TV advertisers on Flava, with each seeking to engage the channel’s youthful television audience.

As a leading broadcaster of urban music videos, Flava attains average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 15,000 television viewers during late peak (see table below). The cost per spot can vary from between a minimum of around £10 and a maximum of approximately £75 per 30-second broadcast.

The data and estimated costs below are compiled from analysis of average TV viewing data. For the exact cost of advertising on Flava, as part of a television campaign for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

BREAKFAST BEATS

TWEETZ & TRENDZ,

BIG BEATZ AND TOP TUNES,

HIP HOP BANGERS,

DROPOUT UK PRESENTS…

HIP HOP DOUBLE UP!,

HOT R&B & HIP HOP,

THIS WEEK’S TOP 40 MOST PLAYED

HANGING WITH THE RISK,

TOP 20

FLAVA’S NEXT HYPE!,

R&B SLOW JAMZ

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 3,000.

Daytime viewing ranges from a low of approximately 1,000 to a high of around 5,000.

Early Peak viewing varies from a low of around 1,000 to a high of approximately 10,000.

Late Peak viewing varies from a low of around 1,000 to a high of approximately 15,000.

Post Peak viewing varies from a low of around 1,000 to a high of approximately 10,000.

Typical

Audience Profile

16-34 bias,

C2DE & ABC1

Female bias

Housewives

16-34 bias,

Slight C2DE bias

Female

16-34 bias,

C2DE bias,

Female

16-34 bias,

C2DE bias,

Men & women

16-34 bias,

ABC1 bias,

Men & women

Approximate Cost Per Spot (CPS)

The cost per spot during the Flava breakfast slot ranges from a low of approximately £10 to a high of roughly £15

The cost per spot during the Flava daytime slot ranges from a low of approximately £10 to a high of roughly £20

The cost per spot during the Flava early peak slot ranges from a low of roughly £10 to a high of around £50

The cost per spot during the Flava late peak slot ranges from a low of approximately £10 to a high of roughly £75

The cost per spot during the Flava post peak slot ranges from a low of approximately £10 to a high of roughly £35

Regular

Advertisers

MONEYSUPERMARKET.COM,

RED BULL,

BOOTS,

LEVER FABERGE,

MAZUMA MOBILE

WONGA,

O2,

GUMTREE,

MICROSOFT,

NATIONAL ACCIDENT HELPLINE

MCDONALDS,

WARNER MUSIC,

BAUER MEDIA,

COCA COLA,

KWIK FIT

ASDA,

EDF ENERGY,

DEBENHAMS,

YOUNGS SEAFOOD,

DYSON

PREMIER FOODS,

DISNEYLAND PARIS,

MOLSON COORS,

GOOGLE,

MATCH.COM