Television Channel Campaigns

Advertising on The Food Network

The Food Network caters to a wide and diverse adult audience, with a particular leaning towards a more mature, female-tilted audience base evident in its programming.

The channel’s schedule is compartmentalised into two distinct programming slots. The first, Food Network Kitchen, runs throughout daytime and specialises in instructional cookery shows such as Cooking For Real and Nigella Kitchen. The second, Food Network Night Time, fills the prime time schedule, employing a focus on food-related general entertainment programming such as Man V Food and Diners, Drive-Ins & Dives.Regular television advertisers include Optical Express, Chef Direct, Zoopla, Secret Escapes and Asda.

The Food Network achieves average audience figures ranging from 1,000 during the breakfast, daytime and post peak day parts and up to 40,000 viewers during early and late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £300 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on The Food Network, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

TELESHOPPING,

DC CUPCAKES,

NIGELLA KITCHEN,

BAREFOOT CONTESSA: BACK TO BASICS

NIGELLA KITCHEN,

COOKING FOR REAL,

CUPCAKE WARS,

FRESH FOOD FAST

MAN V FOOD NATION,

BAREFOOT IN PARIS,

GUY’S BIG BITE,

BAREFOOT CONTESSA

DINERS, DRIVE-INS & DIVES,

CUPCAKE WARS,

MAN V FOOD NATION

HOOK, LINE & DINNER,

HEAT SEEKERS,

MAN V FOOD NATION

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 20,000.

Daytime viewing varies between a low of roughly 1,000 and a high of around 10,000.

Early Peak has viewers of around 9,000 during early evening and up to roughly 40,000 for late evening.

Late Peak viewing ranges from a low of around 10,000 to a high of approximately 40,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 20,000.

Typical

Audience Profile

35-44,

45-54,

ABC1 bias,

Women,

Housewives

16-44,

C2DE bias,

Women,

Housewives

All Adults,

C2DE bias,

Women,

Housewives

16-54,

C2DE bias,

Men and Women

16-54,

ABC1 bias,

Male bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Cartoon Network breakfast slot ranges from a minimum of £10 and a maximum of roughly £100.

The cost per spot during the Cartoon Network daytime slot ranges from a minimum of £10 and a maximum of around £50.

The cost per spot during the Cartoon Network early peak slot ranges from a minimum of £70 and a maximum of approximately £300

The cost per spot during the Cartoon Network late peak slot ranges from a minimum of £70 and a maximum of roughly £300

The cost per spot during the Cartoon Network post peak slot ranges from a minimum of £10 and a maximum of approximately £100

Regular

Advertisers

OPTICAL EXPRESS,

SCREWFIX,

EXPEDIA,

HILLARYS BLINDS,

KARCHER

EAZYFONE,

CHEF DIRECT,

OPTIMAX,

DOGS TRUST,

DREAMS

NETFLIX,

ZOOPLA,

HISCOX,

E HARMONY,

BATHSTORE

SECRET ESCAPES,

GOOGLE,

KWIK FIT,

1&1,

TOURISM IRELAND

DISNEYLAND PARIS,

FABERGE,

CHURCHILL,

HANKOOK TYRES,

ASDA